Everyone wants the secret to getting great leads so they can grow their home based business and today we are going to discuss something that you absolutely should try if you are marketing your MLM online.

With all of the choices available online today, you have to have something that really stands out if you want to get your prospects attention.  That’s why I tell my students not to bother with even trying to promote the website that they got when they signed up with their network marketing company.  It looks like everyone else’s website.  You also want to be able to get your prospects information.  So, one of the best ways to do both is with a data capture page also known as a squeeze page.

What Is A Squeeze Page

According to Webopedia.com a squeeze page is “a Web page that contains information that would interest the marketer’s targeted readers.  Squeeze pages are designed to obtain a reader’s name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic”

How Will A Squeeze Page Grow My MLM Business

Let’s break down the definition a little to see how a squeeze page will grow your network marketing business.  The first part is to get the attention of your target market.  This will be done by creating compelling headlines.  Then you have to maintain your prospects interest, by talking about what is important to your prospect not to you but to your prospect.

Then because you want to get your prospects information, you have to give them a reason to leave you their name and email address.  This can be accomplished by giving your prospect something.  You could give them a free sample, a free report, a free consultation, or something else of value to the prospect.  Of course, all of these things should be related to your MLM product or service.  It doesn’t make sense to attract a bunch of hungry prospects that only want oranges and what you have is apples.

Components Of A Squeeze Page

There are a few things that every data capture or squeeze page should have.  They are:

• Headline
• Subhead
• Bullet Points-loaded with benefit as to what your prospect is going to discover
• Capture Box (this is where having an autoresponder like AWeber comes in.  You want to be able to form a relationship with you prospect and an autoresponder can help.  I wrote an article about forming a relationship and you can read it here)
• Privacy Policy
• Copyright

For an example of a squeeze page you can check out one that I put together for my fuel saving business at http://www.FuelSavingSecret.com

So if you want to get the best leads for your business make sure that your squeeze page is targeted to whatever MLM product or service you are selling and more importantly it has to have compelling benefits for your prospects.

That’s it for today.  The main thing to remember is that you have to test, test, test, and test some more until you are happy with the conversion rate.  Which brings up an important point, you have to keep track of your conversion rate so that you know which elements of your squeeze page are bringing in the most targeted prospects for your network marketing business.

Stay tuned the next part of my Network Marketing Online series is going to be on how to build your own data capture page.