Today I want to talk about how your MLM company makes money and grows while the company’s distributors are struggling to earn enough to even pay for their network marketing product that comes on auto-ship and what you can do to turn things around with your home business.

Every company on the planet makes money the same way.  By selling their product or service to others.  Your MLM company is no different.  They make money each and every time someone purchases their network marketing product or service.  That’s why some companies prefer using the multi level marketing business model. 

Here’s how it works:  Your MLM Company gets you to join a business opportunity giving you the idea that you can make money from home by simply getting others to join YOUR business. 

You buy the network marketing product in order to get into a business opportunity and they make money every month because you are on auto-ship.  Now, they urge you to get others to join your business.  They don’t want to scare you and tell you that you now have to become a sales person so, they get you to make a list of everyone that you know.  With your list of 100-200 names, you are once again urged to contact everyone on that list and SHARE (not sell but share) your opportunity.  For every 100 names that you have, you will probably find 1 or 2 people that will join your business and for every person that you get to join, they buy the network marketing product and the company once again makes money. 

Sounds great right?  But now that you have used up your friends and family, what do you do?  Your company is still making money because you are buying product and the 2 that you got in are buying product and those 2 MIGHT get 2 who will also buy product.

This cycle goes on and on and on.  As you can see, your MLM company can make a killing using this method.  But you only got 2 people and those 2 might get 2 more or they may not.  How are you supposed to build a thriving business with only 2 people that don’t have any more skills at making sales than you do?

So how do successful network marketers make money?

When it comes to growing a home based business, we all have to start at the beginning.  The key to growing any business lies in your knowledge.  Knowing what to do, when to do it, and how to do it.

The first thing that you must have are Sales Skills.  You have to be able to identify your target market (here is a hint, it’s not the person standing within 3 feet of you)

You have to know how to get their attention (here is another hint, it’s not beating them up with stories of how much money you are GOING to make)

And you have to know how to close a sale (last hint – it’s not by 3-waying them in with your upline)

So, what exactly do you have to do to grow a business.  You have to have selling skills.  Now, if you didn’t happen to be born a natural born salesperson, then you are going to have to get some training.

At the very minimum, you are going to need training in:

• Prospecting (the art of searching for customers who already want what you have) 
• Presenting (the art of delivering a message to your prospects) and 
• Closing the sale (the art of getting your prospects commitment to make a purchase)

That’s it.  It doesn’t matter what business you are in or what network marketing product you have, you have to know who your audience is, where to find that audience, present your audience a message, and finally ask for the money.