MLM Secret Revealed – Does Cold Calling Work?

It seems like everyone wants to market their home based businesses using online methods now.  And while I don’t blame them for wanting to use the Internet, it can be a bit of a technical challenge for some network marketing.  With that in mind, I want to talk to you about cold calling.
 
I get a lot of people telling me that they don’t want to do any cold calling because it doesn’t work.  I would like to take a closer look at cold calling with you and hopefully unravel the myth that cold calling doesn’t work, once and for all.
 
I’m sure that many of you have picked up the phone before and the person on the other end was trying to sell you something.  You know what I mean.  The phone company trying to get your business.  What did you do?  Did you immediately say “Not Interested” and then hang up the phone.  Did you even hear what the person had to say before you said that you weren’t interested?
 
So, when I tell you that you have to cold call to grow your MLM business, you probably don’t believe me do you?  I mean it’s pretty obvious that cold calling doesn’t work, when most people tell you they aren’t interested before they even have a chance to hear what you have.
 
Here is the thing.  Cold calling can work if you do it right.  The key to selling your network marketing product using the telephone is to call the right people in the first place.  You have to “target” your audience.  The best part of using the telephone to grow your MLM business is that it is the cheapest way to grow it.
 
Let me give you an example to bring home my point.   Let’s assume that you are a network marketer with business that you work from home.  What if I called you up one day and asked you “If I can honestly show you how to put 20-30 people a week into your business, week in and week out without fail, is that worth 45 minutes of your time to find out how to get that done?”  You would probably have an interest in seeing how to do that, right?  The reason is simple.  It’s because I have identified you as my target market and you have a need, want, or a desire to know how to grow your home based business.
 
You can do the same thing with any business.  Let’s say that I can help you to increase your gas mileage.  So, first you want to identify your target market.  Let’s go for SUV owners.  Then we want to get their attention in under 30 seconds.  So, let’s ask the question: “If I could honestly show you how to increase your gas mileage by as much as 30%, would that be worth 15 minutes of you time to find out how to get that done?”  Finally, you want your prospect to take action and go to your presentation.
 
So let me ask you again.  Does cold calling work?  It absolutely works.  Now I have to admit that it may not be the most glamorous way to grow your MLM business but it can be the cheapest way to grow your business and still get results.  I still pick up the phone everyday and make cold calls in my business.  I have to tell that I wouldn’t still be doing it if it wasn’t an effective way to grow a business.
 
What does cold calling really look like when it’s done right? 
Let’s assume that you can easily go through about 50 targeted leads in an hour. Targeted leads, by the way, that only cost you somewhere in the neighborhood of 20 cents each.  So, let’s get enough leads to be on the phones for 2 hours.  What’s that going to run?  Only $20.  Now let’s say that we only close 20%.  So, we could close 2 people by working the phone for 2 hours and $20. 
 
Would you say that cold calling is a lot cheaper and a lot faster than driving all over creation and chasing people around trying to convince them to just take a look at what you have?
Is Cold Calling Duplicatable?
 
I get a lot of people asking me if what I do is duplicatable.  I think that is a great question.  If what you are doing is working, are you going to share that with your downline or make it another MLM secret? 
You’re going to share, right, because you would be silly not to.  So, do you think that you could give your people a script that works (maybe even practice it with them) and tell them exactly what kind of leads you are using?  Do you think you could do that?  Of course, you could.
 
Can you imagine that you had a huge downline and all of them were dialing targeted leads every day and they were closing 20%.  How many people could you be adding into your business week in and week out without fail?

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Amy Howard, January 12th 2010 | Tags: , , , ,
Posted in Uncategorized

Blogging Your Network Marketing Business

A lot of network marketers want to be on the Internet but don’t really have the gift of building websites or the money to have one built for them.  Today, I am going to share with you how you can build a website for your network marketing business that:

  • You don’t have to spend a dime on
  • You don’t have to be a technical genius or even know what html is

 This MLM Secret Business Tool is Called – Blogging

 I guess the first thing I should do is tell you what a BLOG is.  A blog is a type of website where you can add regular entries.  Blogs started as a form of online diaries where people would keep track of their personal lives.  A friend of mine used a blog to track his weight loss journey.  It took him over a year to lose all of the weight he wanted and he kept track of his progress on his blog.  He posted weekly pictures of himself, how often he worked out, what exercises he was doing, what food he was eating, his struggles and his successes.

Today, blogs can be used for just about anything that you want.  You can use it as a place to put down the interesting things that your kids are doing so that out of state family members can stay up to date with what is going on or you can use a blog as a business tool for your network marketing business.

With a blog, you can share your network marketing product, your business building systems and/or your expertise.  Let’s say that you have a background in home security like I do.  You could build a blog where you share your expertise and help people with their security issues.  Here is the link to my other blog http://www.EasyDIYHomeSecurity.com.  It’s not in your traditional blog format so you may get an idea of how you can make your blog look like a regular website.

Benefits of Using a Blog for Your Network Marketing Business

There are a few benefits to using a blog for your network marketing business some of these benefits are:

  • Search engines love content and they love websites that change often.  Blogging gives you a simple way to add content to your site.  The more content that you have the more the search engines will like you.
  • Blogs are easy to build.  Really, you don’t have to be a computer geek to do it.  You don’t have to have any special software or know html or anything like that.   If you are a computer geek, then you can do some really cool things with your site but it’s not necessary to have a great website.
  • Blogs give you a simple platform to share your passion, your expertise, and your network marketing product.
  • You can make money with a blog.  There are a lot of ways that you can monetize your blog so that you can make money.  You can put Google Adsense on your site, sell advertizing space, sell affiliate products, etc.

I’m sure that there are more benefits to blogging than the ones that I have listed but you get the idea.  I happen to love blogs because they are so easy to build.  For example this site that you are on is a blog.  I used WordPress to build it.  Now this site is one that I host myself and there are benefits to hosting your blog but it’s not mandatory.  If you are in the market for a good website hosting service, then I recommend Bluehost.  They are the service that I use to host all of my websites and they are very cheap (yes, I am an affiliate and that is one way that I monetize my site).

But if you are looking to have a free blog website then I would recommend that you use either www.blogger.com or www.wordpress.com they both provide a great service and you can do a lot with a free blog.  There are some drawbacks to using a free service however.  Such as; your domain name will have an extension after it.  For example: http://howtobeonstage.blogspot.com/ , and you may be limited as far as the features that you site has but all in all they do a good job.

Well that’s it for today.  I hope you can see how having a blog can help your network marketing business.  It’s a great way to share your ideas, tips, and information about your network marketing product.  Stay tuned for more information about blogging because I will be sharing some things that your blog must have.

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Amy Howard, October 20th 2009 | Tags: , , ,
Posted in Online Network Marketing

Do 3-Way Calls Work?

When I got started with my first network marketing company, I was told that I wouldn’t have to do any telling, selling or convincing.  I must admit that I was relieved to hear them say that because I didn’t have any experience in sales and frankly I didn’t really want to become a pushy salesperson.

At first I couldn’t understand how you were supposed to sell your network marketing product without doing any telling, selling or convincing but they were the experts and I was totally new to network marketing.  Part of the appeal of network marketing is that you are in business for yourself but not by yourself.  Your network marketing company will help you to succeed.  So, I was taught about:

Closing the Sale Without Having To Say A Word

Most network marketing companies call it the 3-way call.  This is where you call your upline sponsor while you have your prospect on the line and let them take over the sales process and do the closing.  You don’t have to say a word.  In fact, you are encouraged to keep your mouth shut during this process.

When I was introduced to this network marketing technique, I thought it was very cool.  I didn’t have to say a thing and someone else would make the sale for me.  I mean who wouldn’t want someone else to do the work and you get paid? 

Six figures, here I come.

I got prospects to a presentation and I was even able to call them back and talk to them.  But then I had a problem, whenever I tried to call my upline to do a 3-way call, they were nowhere to be found.  I lost those prospects, my time, and the money that I spent getting the leads in the first place.  Did I do something wrong?

Yep, I didn’t make sure that I had someone to 3-way with before I called my prospects back.  No problem, I’ll just make sure that someone is available before I make my calls.  Now, I have a prospect on the line and someone from my upline (not one of the top dogs because they don’t do 3-way calls unless they benefit directly from the sale) but he’ll do.  So, it’s time to ask for the sale and he doesn’t actually ask the prospect if they are ready to get started. 

With my next prospect, I get someone else to do the 3-way call with and this time they ask but they weren’t very enthusiastic about it.  I try someone else, and someone else, I get someone from my crossline and we make a pact to do 3-way calls for each other and ask for the sale and are available and still no sales.  I lost more prospects, more time, and more money.  Did I do something wrong?

MLM Secret – YOU have to close the sale

As much as I wanted to make those 3-way calls work, they just didn’t – at least not for me.  I’m sure they work for some people or the network marketing companies wouldn’t teach that technique.  The key to MLM selling is YOU.  YOU have to form the relationship with your prospect.  Your prospect has to be comfortable with YOU and trust YOU.  YOU have to be able to close the sale.

With that in mind, I am going to be writing more posts about closing the sale yourself.  Stay tuned for some really good stuff about creating the urgency to buy and some pretty cool closing techniques that I am excited to share with you.

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Amy Howard, October 12th 2009 | Tags: , , , , ,
Posted in Uncategorized
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