I’ve read a lot about sales and marketing since I became a network marketer. I’ve even taken some marketing classes at college. There is one common theme with everything that I have read and done as it pertains to marketing. You have to TEST, TEST, TEST. Did I mention that you have to test?
I know that we all would like to be given the magic formula to making MLM sales but the truth of the matter is that what works for one network marketer may not work for another. Why? I don’t know. My theory is that whatever technique or method you feel the most comfortable with works the best. The MLM secret is - to try it, track your numbers, and look at the results objectively.
What Should You Test?
You should be testing everything. If you are marketing your MLM products online, you should be testing your headlines, pictures, subheads, even the color of your site. If you are using the telephone to reach your prospects, then you should be testing your scripts, presentation, and leads. If you are advertising your MLM products at all, then you should also be testing your ads.
When Should You Test?
Just because I said that you should be testing everything as it pertains to your network marketing business doesn’t mean that you should go and do that now. If you are in your first year of network marketing and are still learning what feels right to you, then you should put off testing until later. You really can’t test anything until you have a baseline set. What do I mean by a baseline? Let me give you an example:
Let’s say that you have a data capture website that you are driving traffic to, giving your prospects the oportunity to sign up for a free report or something. You know that you have about 100 visitors a day visiting your site and about 2% of those visitors are giving their information. That is your baseline. At this point you know that you can always get 2 prospects out of a hundred to leave their information.
Now that you know your baseline, you want to try to improve your numbers. There are a couple of things that you can do at this point. You can work on getting more traffic, knowing that about 2% of your visitors will leave their information. Or you can work on getting a larger percentage of your daily visitors to give their information. But until you have a baseline to fall back to, it’s not a good idea to do any testing. Really folks, your numbers are important. I wrote an article about hitting your numbers that you may want to check out.
How Should You Test?
I recommend testing just one thing at a time. For example, if you are using the telephone to market your MLM products, you have to have leads, scripts, and a presentation of some kind. Don’t test everything at the same time because you won’t know what made your results better or worse. So, just change one thing at a time. You can change your leads by targeting a different market. Keep track of how many people agree to go to your presentation and compare it to your baseline numbers. If you had better results with the new leads, keep using them and make those results your new baseline. The object is to improve your numbers. If the thing that you tested didn’t work, go back to what you where doing to make your MLM sales and your baseline and try something different.
Once you find the MLM secret (the thing that makes you the most sales) you will know it because your numbers will tell you. Numbers don’t lie.
