Whether you are in your first year network marketing or you are a seasoned MLM’er, you have to be able to sell your network marketing product if you want to succeed in business. A common mistake that many network marketers make is believing that everyone wants or already uses something like their MLM product. I don’t want to burst your bubble but that just isn’t true. Not everyone wants your product. I don’t care how great it is.
If I had a dollar for everytime a marketer told me “it practically sells itself”, I would be as rich as Oprah.
Network marketing is just like every other business there is in at least one area – you have to make sales if you want to make mlm income. I’m going to let you in on a little MLM secret – if you want to make mlm sales, you have to know what makes a good prospect. Here’s why:
Knowing what a Good Prospect is will save you TIME and MONEY
The best way to know who will make a good prospect is to know who your target market is. There are two key things to know to determine if someone is a good prospect for your network marketing product:
1. Your prospect has a WANT or a NEED for your network marketing product. You can have the best product in the world but if no one wants it or needs it, you won’t be making very many sales.
For example, I was talking to this network marketing not too long ago that was looking for more information about how to make more MLM sales and they were in Enagic. Enagic is in the business of filtering water. The marketer that I was speaking to (the one that was looking for more information on how to make more MLM sales) tried to tell me that their business was about to take off because everyone drinks water and needs to filter it. Obviously, this network marketing was notready to hear about my MLM training program. My guess would be that this marketer hasn’t been with Enagic for very long and they don’t have very much experience in sales either. If they did, they would know that not everyone cares about the water they drink, in fact, I know quite a few people that just don’t like to drink water at all.
I know, I know, it’s because they aren’t drinking the right kind of water. If they tried the water after it’s had all the harmful chemicals filter out, they would definately want to drink more water. Yeah, my husband also knows that he shouldn’t drink so much diet soda either but he does it anyway. Which brings me to the second thing that a good prospect has:
2. The prospect has to want a solution. I’m sure that you know people that, for whatever reason, don’t see the answer to their problem even when it’s right there in front of them. If your prospect has given up all hope of fixing their problem, then there isn’t anything that you can do for them.
Let’s say that your network marketing product is the water fitration system like what Enagic offers. Everyone may NEED water but not everyone knows or even cares about all of the chemicals that can be found in ordinary tap water. There are some that may care but found their solution in bottled water or in one of those simple little water filters.
If you have a network marketing product that you want to sell, go find people that have a WANT or a NEED for your product and (this is important) also WANT a solution. It’s much easier to help someone that wants help than it is to try to force someone to look at a solution to a problem they don’t even know they have.
Here’s what you can expect by using the telephone to make MLM sales for your home based business. You will want things to happen quickly, they won’t. You will want everyone you send to a presentation to buy your MLM product or service, they won’t. You will want to change your prospecting script often, you shouldn’t. You will want to change your presentation often, you shouldn’t. Don’t make any changes until you have sufficient data that tells you that you should.