Posts Tagged ‘increase MLM sales’

MLM Secret Revealed – Does Cold Calling Work?

Tuesday, January 12th, 2010
It seems like everyone wants to market their home based businesses using online methods now.  And while I don’t blame them for wanting to use the Internet, it can be a bit of a technical challenge for some network marketing.  With that in mind, I want to talk to you about cold calling.
 
I get a lot of people telling me that they don’t want to do any cold calling because it doesn’t work.  I would like to take a closer look at cold calling with you and hopefully unravel the myth that cold calling doesn’t work, once and for all.
 
I’m sure that many of you have picked up the phone before and the person on the other end was trying to sell you something.  You know what I mean.  The phone company trying to get your business.  What did you do?  Did you immediately say “Not Interested” and then hang up the phone.  Did you even hear what the person had to say before you said that you weren’t interested?
 
So, when I tell you that you have to cold call to grow your MLM business, you probably don’t believe me do you?  I mean it’s pretty obvious that cold calling doesn’t work, when most people tell you they aren’t interested before they even have a chance to hear what you have.
 
Here is the thing.  Cold calling can work if you do it right.  The key to selling your network marketing product using the telephone is to call the right people in the first place.  You have to “target” your audience.  The best part of using the telephone to grow your MLM business is that it is the cheapest way to grow it.
 
Let me give you an example to bring home my point.   Let’s assume that you are a network marketer with business that you work from home.  What if I called you up one day and asked you “If I can honestly show you how to put 20-30 people a week into your business, week in and week out without fail, is that worth 45 minutes of your time to find out how to get that done?”  You would probably have an interest in seeing how to do that, right?  The reason is simple.  It’s because I have identified you as my target market and you have a need, want, or a desire to know how to grow your home based business.
 
You can do the same thing with any business.  Let’s say that I can help you to increase your gas mileage.  So, first you want to identify your target market.  Let’s go for SUV owners.  Then we want to get their attention in under 30 seconds.  So, let’s ask the question: “If I could honestly show you how to increase your gas mileage by as much as 30%, would that be worth 15 minutes of you time to find out how to get that done?”  Finally, you want your prospect to take action and go to your presentation.
 
So let me ask you again.  Does cold calling work?  It absolutely works.  Now I have to admit that it may not be the most glamorous way to grow your MLM business but it can be the cheapest way to grow your business and still get results.  I still pick up the phone everyday and make cold calls in my business.  I have to tell that I wouldn’t still be doing it if it wasn’t an effective way to grow a business.
 
What does cold calling really look like when it’s done right? 
Let’s assume that you can easily go through about 50 targeted leads in an hour. Targeted leads, by the way, that only cost you somewhere in the neighborhood of 20 cents each.  So, let’s get enough leads to be on the phones for 2 hours.  What’s that going to run?  Only $20.  Now let’s say that we only close 20%.  So, we could close 2 people by working the phone for 2 hours and $20. 
 
Would you say that cold calling is a lot cheaper and a lot faster than driving all over creation and chasing people around trying to convince them to just take a look at what you have?
Is Cold Calling Duplicatable?
 
I get a lot of people asking me if what I do is duplicatable.  I think that is a great question.  If what you are doing is working, are you going to share that with your downline or make it another MLM secret? 
You’re going to share, right, because you would be silly not to.  So, do you think that you could give your people a script that works (maybe even practice it with them) and tell them exactly what kind of leads you are using?  Do you think you could do that?  Of course, you could.
 
Can you imagine that you had a huge downline and all of them were dialing targeted leads every day and they were closing 20%.  How many people could you be adding into your business week in and week out without fail?

MLM Sales Secret Revealed – How MLM Companies Make Money

Monday, January 11th, 2010

As part of my new MLM training video course.  This video shows you how MLM Companies make money using traditional MLM marketing methods and why if you use these outdated methods your network marketing business will die while their business continues to grow.

Find out exactly what MLM marketing methods you can stop using and what you must know to increase your MLM Sales.

Do 3-Way Calls Work?

Monday, October 12th, 2009

When I got started with my first network marketing company, I was told that I wouldn’t have to do any telling, selling or convincing.  I must admit that I was relieved to hear them say that because I didn’t have any experience in sales and frankly I didn’t really want to become a pushy salesperson.

At first I couldn’t understand how you were supposed to sell your network marketing product without doing any telling, selling or convincing but they were the experts and I was totally new to network marketing.  Part of the appeal of network marketing is that you are in business for yourself but not by yourself.  Your network marketing company will help you to succeed.  So, I was taught about:

Closing the Sale Without Having To Say A Word

Most network marketing companies call it the 3-way call.  This is where you call your upline sponsor while you have your prospect on the line and let them take over the sales process and do the closing.  You don’t have to say a word.  In fact, you are encouraged to keep your mouth shut during this process.

When I was introduced to this network marketing technique, I thought it was very cool.  I didn’t have to say a thing and someone else would make the sale for me.  I mean who wouldn’t want someone else to do the work and you get paid? 

Six figures, here I come.

I got prospects to a presentation and I was even able to call them back and talk to them.  But then I had a problem, whenever I tried to call my upline to do a 3-way call, they were nowhere to be found.  I lost those prospects, my time, and the money that I spent getting the leads in the first place.  Did I do something wrong?

Yep, I didn’t make sure that I had someone to 3-way with before I called my prospects back.  No problem, I’ll just make sure that someone is available before I make my calls.  Now, I have a prospect on the line and someone from my upline (not one of the top dogs because they don’t do 3-way calls unless they benefit directly from the sale) but he’ll do.  So, it’s time to ask for the sale and he doesn’t actually ask the prospect if they are ready to get started. 

With my next prospect, I get someone else to do the 3-way call with and this time they ask but they weren’t very enthusiastic about it.  I try someone else, and someone else, I get someone from my crossline and we make a pact to do 3-way calls for each other and ask for the sale and are available and still no sales.  I lost more prospects, more time, and more money.  Did I do something wrong?

MLM Secret – YOU have to close the sale

As much as I wanted to make those 3-way calls work, they just didn’t – at least not for me.  I’m sure they work for some people or the network marketing companies wouldn’t teach that technique.  The key to MLM selling is YOU.  YOU have to form the relationship with your prospect.  Your prospect has to be comfortable with YOU and trust YOU.  YOU have to be able to close the sale.

With that in mind, I am going to be writing more posts about closing the sale yourself.  Stay tuned for some really good stuff about creating the urgency to buy and some pretty cool closing techniques that I am excited to share with you.

What Makes A Good Prospect

Monday, September 14th, 2009

Whether you are in your first year network marketing or you are a seasoned MLM’er, you have to be able to sell your network marketing product if you want to succeed in business.  A common mistake that many network marketers make is believing that everyone wants or already uses something like their MLM product.  I don’t want to burst your bubble but that just isn’t true.  Not everyone wants your product.  I don’t care how great it is.

If I had a dollar for everytime a marketer told me “it practically sells itself”, I would be as rich as Oprah. 

Network marketing is just like every other business there is in at least one area – you have to make sales if you want to make mlm income.  I’m going to let you in on a little MLM secret – if you want to make mlm sales, you have to know what makes a good prospect.  Here’s why:

Knowing what a Good Prospect is will save you TIME and MONEY

The best way to know who will make a good prospect is to know who your target market is.  There are two key things to know to determine if someone is a good prospect for your network marketing product:

1.  Your prospect has a WANT or a NEED for your network marketing product.  You can have the best product in the world but if no one wants it or needs it, you won’t be making very many sales. 

For example, I was talking to this network marketing not too long ago that was looking for more information about how to make more MLM sales and they were in Enagic.  Enagic is in the business of filtering water.  The marketer that I was speaking to (the one that was looking for more information on how to make more MLM sales) tried to tell me that their business was about to take off because everyone drinks water and needs to filter it.  Obviously, this network marketing was notready to hear about my MLM training program.  My guess would be that this marketer hasn’t been with Enagic for very long and they don’t have very much experience in sales either.  If they did, they would know that not everyone cares about the water they drink, in fact, I know quite a few people that just don’t like to drink water at all.

I know, I know, it’s because they aren’t drinking the right kind of water.  If they tried the water after it’s had all the harmful chemicals filter out, they would definately want to drink more water.  Yeah, my husband also knows that he shouldn’t drink so much diet soda either but he does it anyway.  Which brings me to the second thing that a good prospect has:

2.  The prospect has to want a solution.  I’m sure that you know people that, for whatever reason, don’t see the answer to their problem even when it’s right there in front of them.  If your prospect has given up all hope of fixing their problem, then there isn’t anything that you can do for them.

Let’s say that your network marketing product is the water fitration system like what Enagic offers.  Everyone may NEED water but not everyone knows or even cares about all of the chemicals that can be found in ordinary tap water.  There are some that may care but found their solution in bottled water or in one of those simple little water filters.

If you have a network marketing product that you want to sell, go find people that have a WANT or a NEED for your product and (this is important) also WANT a solution.  It’s much easier to help someone that wants help than it is to try to force someone to look at a solution to a problem they don’t even know they have.


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