How MLM Companies Grow Their Businesses

If you have ever been frustrated with how slow your home based business is growing, you will want to pay attention to how your MLM Company is growing their business using your hard work and money.

First, I would like to say that this is not meant to bash any MLM Company.  I have been in network marketing for quite a while now and even though my first networking venture was a complete failure, I love this industry and the potential for regular everyday people to make a 6 figure income from home using the multi-level marketing platform is huge. 

One of the things that attracted me to network marketing was that I could own my own business without having to have a lot of start up capital and I also loved the idea that my MLM Company was going to provide me with all of the training that I would need to succeed.  There is only one problem.  The methods and strategies that your MLM Company trains you to use will absolutely grow their business but they may not grow yours.

Why Your Network Marketing Business Will Fail But Your MLM Company’s Business Will Grow

Your MLM Company is supposedly giving you all of the training that you need to grow your business to a level where you are making money on a part-time basis from home but their methods only work for about 2% of the people that get involved in network marketing and here’s why…

MLM Company Training Secrets Exposed

Here is a list of  some common tools, methods, and/or strategies taught by every MLM Company that I have seen and why they work for your MLM Company but don’t work for you.

  • Make a list of friends and family – In order to grow your business you will have to talk to people and who better to prospect than your friends and family.  Most people can sit down and make a list of about 100 people that they know and when they contact all 100 people and share their home based business opportunity, on average the network marketer will get 2 people to sign up.
  • Pass out free samples of your MLM Product – This method is often used to get people to at least try your MLM product.  The idea is that if you can get a prospect to try the product, they will love it and want to buy more.  The problem comes in where, one little sample of a MLM product that will need to be taken continuously for 2 or more weeks before the prospect will see any results can’t be done from one little sample.  So, the prospect takes the free sample and tries it and when they don’t see any results from taking it just one time, they decide that it just doesn’t work.  Here is where it works for the MLM Company – the sample is free to the prospect but the network marketer has to pay for them.
  • Pass out CD’s or DVD’s – This method is often used to get people to look at your business opportunity without having to apply pressure.  The marketer simply buys a bunch of CD’s or DVD’s from their MLM Company (who makes money selling them) and they just hand them out to everyone they know or come into contact with.  All the prospect has to do is plug in the video or audio to see how great the MLM Company is and how much money they can make from home.  If even 1% of the people actually look at the information, you would be lucky.
  • A replicated website from your MLM Company – Everyone wants to be able to market on the Internet these days so MLM Companies are providing their distributors with replicated websites.  The marketer has to pay for the website and it’s supposed to make your home based business explode.  I guess by magic or something because the MLM Company won’t show you how to effectively drive traffic to that website.  The reason they don’t train you on how to use the Internet to grow your MLM business is because these replicated websites are NOT a good tool to use to sell your MLM Product or the business opportunity.

Have you ever used any of the above tools in an attempt to grow your network marketing business?  Let me save you some time and money, STOP USING THEM.  With the exception of making a list of your friends and family, these methods don’t work for 95% of distributors anyway.  Even then, making a list of your friends and family only works if you haven’t pitched them on all of the other network marketing ventures that you may have joined.

The reason these methods work so well for the MLM Company is because they know for every free sample they sell to you to pass out, a certain percentage will buy the product.   They know that for every CD or DVD that they sell to you to pass out, a certain percentage will sign up as a distributor and get on auto ship.  The percentages may be small but since it’s the MLM distributor paying for the stuff that gets passed out to prospects, they have nothing to lose and their business continues to grow while your bank account gets smaller.

So, if you are part of the 2% that has used these marketing methods and you are growing a home based business, I say good for you.  Keep up the good work.  If you are like I was and spent more money on the tools than I could ever hope to make on bringing in a distributor, just know that you are not alone and please, QUIT DOING THOSE METHODS.

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Amy Howard, July 27th 2009 | Tags: , , , , , ,
Posted in Uncategorized

What Is Your Commitment To Your Network Marketing Business

I would like to tell you that growing a successful network marketing business is easy and it really can be if you have the right tools and skills in place but no matter what, you still have to be committed to your home based business. 

 

I had a student who recently decided to quit prospecting.  Now here is a little background:  I have been working with her helping her to memorize her prospecting script.  I even gave her leads because I knew that she was strapped for cash.  We also talked about how she should set up her schedule so that she could have at least 2 hours to dial every day. 

 

Here’s what happened: on her first day of prospecting, she dial for about 1.5 hours and had one invite to a presentation.  Now for a first timer with this script and on the phone, I thought she did pretty good.  Not great but okay.  You see for the 1.5 hours she dialed, she only made like 20 phone calls.  So out of 20 phone calls, she got 1 invite.

 

On her second day – she dialed for 1 hour and made 40 phone calls with 0 invites.  She did better at dialing the phone but couldn’t manage it for more than 1 hour.

 

On her third day – she dialed for 40 minutes and made 20 phone calls with 0 invites.

 

On her forth day – we spoke and I told her that she wasn’t going to be able to talk to anyone if she didn’t pick up the phone and make the calls.  She said she knew but she got yelled at yesterday when she called someone during their dinner time.  “You know”  I said, “that’s going to happen from time to time and those people have the option of not picking up the phone during their dinner”  We talked a bit longer about how why she was in this and her numbers.  (I wrote a post a while back about Hitting Your Numbers that you may want to check out.)

 

On her fifth day – her husband asked her how much longer she was going to do this without making any money and she quit.

 

Let’s look at what she actually did to grow her business.  She memorized a script (sort of), she got on the phone for less than 5 hours and made fewer than 100 dials.  Does that sound like someone who is committed to growing their network marketing business? 

 

What is Commitment?

 

 According to Urban Dictionary, commitment is what transforms the promise into reality.

  •  It is the words that speak boldly of your intentions and the actions which speak louder than the words.
  • It is making the time when there is none. 
  • Coming through time after time after time, year after year after year. 
  • Commitment is the stuff character is made of; the power to change the face of things. 
  • It is the daily triumph of integrity over skepticism.

Let’s explore this a little further.  When I read this definition, I think that commitment is one’s persistent pledge to a certain action.  Think of it like a marriage.  When you marry, you vow to be with that person for the rest of your life no matter what. 

 

Is A Home Based Business Like A Marriage

 

Are you married to your home based business?  I guess the answer to that question is inside of you.  Why did you get involved with your network marketing program in the first place?  For me, I got into network marketing after I lost my job of over 10 years.  I never wanted to feel that sickening sensation again.  The only way I knew how to make sure that never happened again was to become my own boss.

 

Your first home based business may not be the one for you. 

 

I know that divorce happens and so is it true with multi-level marketing.  My first networking venture was with a company whose only product really couldn’t stand up by itself at least not for the kind of money they were looking to get for it.  So, I left that company but I didn’t join another MLM until I knew what to look for in a network marketing company.    (You can listen to a podcast of “Choosing A Network Marketing Business” if you aren’t sure what to look for in a MLM company.)  

 

One thing never wavered though and that was my commitment to owning my own home based business.  If you want to know why every successful network marketer tells you that you have to have a big reason “WHY” it’s because of this:  Without you having a serious commitment to your network marketing business, you will always find a reason not to work at growing your home based business.  You may say that you want to earn a certain amount of money working from home but your actions will say something else.

 

Are you a Committed Network Marketer?

 

Anyone in business should ask themself this question:  Are you willing to take the necessary action steps to make success happen?  If you don’t know how to do something, are you willing to learn how to do it?  If one marketing method isn’t successful, are you willing to try something else?  Are you willing to give up something in order to reach your goal?  Or, are you the type of network marketer that just dreams and wishes for success but doesn’t know how to get it and “hopes” it will find them someday.

Will You Get Your Wish?

Will You Get Your Wish?

You can keep wishing, hoping, and even praying for success but unless and until you are committed to taking the necessary action to reach your goal, you will never actually get there.  However, if you do whatever it takes for however long it takes, you will achieve your dreams.

 

 

 

 

 

 

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Amy Howard, July 20th 2009 | Tags: , , , ,
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Review: How to Build a Multi-Level Money Machine

money_machine_new

How to Build a Multi-Level Money Machine: 

The Science of Network Marketing

I would like to be able to recommend this book for every network marketer but I can’t.  I think this book is only good for those that are new to multi-level marketing.  The book is great at promoting going to hotel meetings along with doing lots of small in-home presentations.  These techniques can be great for the newbies but I thought that it was lacking a little when it came to using the telephone.

For for the new network marketers that aren’t that confident with using the telephone,  this is a great book to invest in.  How To Build A Multi-Level Money Machine  is great for the beginner network marketer because it focuses on what you can do now and the how to do it, to ensure your own success as a network marketing professional.

The system that Randy promotes make sense and is easy for anyone to follow.

How To Build A Multi-Level Money Machine  is conversational and highly practical, with sound advice on selecting a network marketing company, getting off to a fast start, and growing your home based business big.  Randy also emphasizes the importance of duplication in building a secure network that will produce ongoing residual income. What I like best about this book is that Randy shares the mistakes he made on his road to success in multi-level marketing, he is clearly a veteran of the network marketing trenches and I always like to avoid the mistakes that others have made. 

What I don’t like is that Randy Gage has you selling the opportunity vs selling the product.  I prefer to sell the product and then get the business builders from those that purchase the product.  That being said, he does at least point out that everyone that you talk to WON’t be interested in your opportunity.

He also has you talking to your friends, neighbors, and relatives.  It is the natural place to start growing your business and if you let the leaders in your organization be the expert, you will probably sign up a few people using these methods.

Really this book is great for people just getting started in network marketing.  It’s not for those that have experience.  It’s a good place to start and you will learn with his system how to work yourself up to giving your own presentations.   Giving your own presentations is a key to making more money with your home based business. 

The following is the table of contents for How To Build A Multi-Level Money Machine:

  1. Why Network Marketing
  2. Network Marketing vs. Illegal Pyramids
  3. Your Prerequisites for Success
  4. Choosing the Right Company for You
  5. A System for Your Success
  6. Getting Started Fast
  7. What a Prospect Pipeline Looks Like
  8. How to Prospect Successfully
  9. Building Your Consumer Group
  10. Giving Powerful Presentations
  11. Conduction Dynamic, Effective Meetings
  12. Building Depth
  13. Developing Leaders in Your Group
  14. Building Long Distance Lines
  15. The Power of the Inernet
  16. Developing Your Most Importand Resource
  17. The Power of Thought
  18. Putting It All Together

More About Randy Gage

In my opinion Randy Gage is a master when it comes to mindset.  If success and prosperity seem to be eluding you, you may want to look into how your are thinking.  You may have heard the saying “like attracts like”.  It’s true, take a look at the people around you.  People tend to gravitate to others that are like them.  Take a look at your friends, are they successfull?  If not, you may never find the success that you are looking for.  If you aren’t where you would like to be, take a look at the material from Randy Gage.

For more than 15 years, Randy Gage has been helping people transform their self-limiting beliefs into self-fulfilling breakthroughs.  Randy has been described as a modern-day Napolean Hill.  He helps people take the laws of prosperity and apply them to create wealth in their lives.  If you would like to use the power of thought to get rich, check out his book Prosperity Mind! 

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Amy Howard, June 21st 2009 | Tags: , , , , ,
Posted in Books To Read
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