Grow Home Based Business

How MLM Companies Grow Their Businesses

If you have ever been frustrated with how slow your home based business is growing, you will want to pay attention to how your MLM Company is growing their business using your hard work and money.

First, I would like to say that this is not meant to bash any MLM Company. I have been in network marketing for quite a while now and even though my first networking venture was a complete failure, I love this industry and the potential for regular everyday people to make a 6 figure income from home using the multi-level marketing platform is huge.

One of the things that attracted me to network marketing was that I could own my own business without having to have a lot of start up capital and I also loved the idea that my MLM Company was going to provide me with all of the training that I would need to succeed. There is only one problem. The methods and strategies that your MLM Company trains you to use will absolutely grow their business but they may not grow yours.

Why Your Network Marketing Business Will Fail But Your MLM Company’s Business Will Grow

Your MLM Company is supposedly giving you all of the training that you need to grow your business to a level where you are making money on a part-time basis from home but their methods only work for about 2% of the people that get involved in network marketing and here’s why…

MLM Company Training Secrets Exposed

Here is a list of some common tools, methods, and/or strategies taught by every MLM Company that I have seen and why they work for your MLM Company but don’t work for you.

Make a list of friends and family – In order to grow your business you will have to talk to people and who better to prospect than your friends and family. Most people can sit down and make a list of about 100 people that they know and when they contact all 100 people and share their home based business opportunity, on average the network marketer will get 2 people to sign up.
Pass out free samples of your MLM Product – This method is often used to get people to at least try your MLM product. The idea is that if you can get a prospect to try the product, they will love it and want to buy more. The problem comes in where, one little sample of a MLM product that will need to be taken continuously for 2 or more weeks before the prospect will see any results can’t be done from one little sample. So, the prospect takes the free sample and tries it and when they don’t see any results from taking it just one time, they decide that it just doesn’t work. Here is where it works for the MLM Company – the sample is free to the prospect but the network marketer has to pay for them.
Pass out CD’s or DVD’s – This method is often used to get people to look at your business opportunity without having to apply pressure. The marketer simply buys a bunch of CD’s or DVD’s from their MLM Company (who makes money selling them) and they just hand them out to everyone they know or come into contact with. All the prospect has to do is plug in the video or audio to see how great the MLM Company is and how much money they can make from home. If even 1% of the people actually look at the information, you would be lucky.
A replicated website from your MLM Company – Everyone wants to be able to market on the Internet these days so MLM Companies are providing their distributors with replicated websites. The marketer has to pay for the website and it’s supposed to make your home based business explode. I guess by magic or something because the MLM Company won’t show you how to effectively drive traffic to that website. The reason they don’t train you on how to use the Internet to grow your MLM business is because these replicated websites are NOT a good tool to use to sell your MLM Product or the business opportunity.

Have you ever used any of the above tools in an attempt to grow your network marketing business? Let me save you some time and money, STOP USING THEM. With the exception of making a list of your friends and family, these methods don’t work for 95% of distributors anyway. Even then, making a list of your friends and family only works if you haven’t pitched them on all of the other network marketing ventures that you may have joined.

The reason these methods work so well for the MLM Company is because they know for every free sample they sell to you to pass out, a certain percentage will buy the product. They know that for every CD or DVD that they sell to you to pass out, a certain percentage will sign up as a distributor and get on auto ship. The percentages may be small but since it’s the MLM distributor paying for the stuff that gets passed out to prospects, they have nothing to lose and their business continues to grow while your bank account gets smaller.

So, if you are part of the 2% that has used these marketing methods and you are growing a home based business, I say good for you. Keep up the good work. If you are like I was and spent more money on the tools than I could ever hope to make on bringing in a distributor, just know that you are not alone and please, QUIT DOING THOSE METHODS.

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Amy Howard, July 27th 2009 | Tags: grow home based business, home based business, mlm product, mlm tips, network marketing, network marketing tips, work from home
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What Is Your Commitment To Your Network Marketing Business

I would like to tell you that growing a successful network marketing business is easy and it really can be if you have the right tools and skills in place but no matter what, you still have to be committed to your home based business.

I had a student who recently decided to quit prospecting. Now here is a little background: I have been working with her helping her to memorize her prospecting script. I even gave her leads because I knew that she was strapped for cash. We also talked about how she should set up her schedule so that she could have at least 2 hours to dial every day.

Here’s what happened: on her first day of prospecting, she dial for about 1.5 hours and had one invite to a presentation. Now for a first timer with this script and on the phone, I thought she did pretty good. Not great but okay. You see for the 1.5 hours she dialed, she only made like 20 phone calls. So out of 20 phone calls, she got 1 invite.

On her second day – she dialed for 1 hour and made 40 phone calls with 0 invites. She did better at dialing the phone but couldn’t manage it for more than 1 hour.

On her third day – she dialed for 40 minutes and made 20 phone calls with 0 invites.

On her forth day – we spoke and I told her that she wasn’t going to be able to talk to anyone if she didn’t pick up the phone and make the calls. She said she knew but she got yelled at yesterday when she called someone during their dinner time. “You know” I said, “that’s going to happen from time to time and those people have the option of not picking up the phone during their dinner” We talked a bit longer about how why she was in this and her numbers. (I wrote a post a while back about Hitting Your Numbers that you may want to check out.)

On her fifth day – her husband asked her how much longer she was going to do this without making any money and she quit.

Let’s look at what she actually did to grow her business. She memorized a script (sort of), she got on the phone for less than 5 hours and made fewer than 100 dials. Does that sound like someone who is committed to growing their network marketing business?

What is Commitment?

According to Urban Dictionary, commitment is what transforms the promise into reality.

It is the words that speak boldly of your intentions and the actions which speak louder than the words.
It is making the time when there is none.
Coming through time after time after time, year after year after year.
Commitment is the stuff character is made of; the power to change the face of things.
It is the daily triumph of integrity over skepticism.

Let’s explore this a little further. When I read this definition, I think that commitment is one’s persistent pledge to a certain action. Think of it like a marriage. When you marry, you vow to be with that person for the rest of your life no matter what.

Is A Home Based Business Like A Marriage

Are you married to your home based business? I guess the answer to that question is inside of you. Why did you get involved with your network marketing program in the first place? For me, I got into network marketing after I lost my job of over 10 years. I never wanted to feel that sickening sensation again. The only way I knew how to make sure that never happened again was to become my own boss.

Your first home based business may not be the one for you.

I know that divorce happens and so is it true with multi-level marketing. My first networking venture was with a company whose only product really couldn’t stand up by itself at least not for the kind of money they were looking to get for it. So, I left that company but I didn’t join another MLM until I knew what to look for in a network marketing company. (You can listen to a podcast of “Choosing A Network Marketing Business” if you aren’t sure what to look for in a MLM company.)

One thing never wavered though and that was my commitment to owning my own home based business. If you want to know why every successful network marketer tells you that you have to have a big reason “WHY” it’s because of this: Without you having a serious commitment to your network marketing business, you will always find a reason not to work at growing your home based business. You may say that you want to earn a certain amount of money working from home but your actions will say something else.

Are you a Committed Network Marketer?

Anyone in business should ask themself this question: Are you willing to take the necessary action steps to make success happen? If you don’t know how to do something, are you willing to learn how to do it? If one marketing method isn’t successful, are you willing to try something else? Are you willing to give up something in order to reach your goal? Or, are you the type of network marketer that just dreams and wishes for success but doesn’t know how to get it and “hopes” it will find them someday.

Will You Get Your Wish?

You can keep wishing, hoping, and even praying for success but unless and until you are committed to taking the necessary action to reach your goal, you will never actually get there. However, if you do whatever it takes for however long it takes, you will achieve your dreams.

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Amy Howard, July 20th 2009 | Tags: grow home based business, home based business, mlm, network marketing, network marketing business
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What Does Free MLM Training Really Cost

If you are anything like I was, you went along month after month in your home based business, adding a person here and there. Doing everything your uplines and MLM companies said to do waiting for the day when success finally happened. After all they all said that it would. I just had to get out of my own way.

When you weren’t working your network marketing business, you were looking online for all the information you could find about how to grow your network marketing business. And if we were lucky we would pick up a few tidbits of information here and there that made sense and we would add another person or two into our MLM.

Or maybe if you were really like me then after looking online for all of the no cost information out there, you decided to get started with something a little more serious. So, you spend some money getting all of the CD’s and books from this guy or in my case guys that sounded like they knew what they were doing and your upline said they had the answer to their MLM success. (Really, I now have a whole wall of books and tapes to prove it). Even after all of this, I would continue to get the same dismal results in my network marketing business.

So how about a little ROI math?

How much have you made in the last 3 months? Don’t forget to subtract all of your expenses, the autoship, the gas to drive to and from your MLM meetings, etc. Take that number and multiply it by 4 to get your yearly income. Okay, since you are still in the process of creating some real momentum, lets actually double your number. (I like to be optimistic too) Now you have your return on your investment (ROI). How does it look?

Now imagine that you learn everything that I have learnt, and now share, which is how to add 20 to 30 people a week into your home based business. How much would that be worth to you and if you were doing that week in and week out? How does it look now?

So how much does that no cost education really cost? I can tell you from my own experience that it cost me about $20,000. That’s how much I spent doing everything that I was told to do from the so called experts in my MLM company. That was before I got some real education in how to actually market my MLM product.

Now before you go and buy every MLM training program available, I would like to give you a little advice. Make sure that the training program you choose is backed by a guarantee in writing.

So now you have a decision to make. Do you continue with the so called education that doesn’t cost anything (or does it?), or do you take the cheaper alternative and find MLM training and mentors that will guarantee your success?

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Amy Howard, May 28th 2009 | Tags: grow home based business, mlm, MLM companies, mlm training, network marketing
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