Posts Tagged ‘grow home based business’

MLM Secret Revealed – Does Cold Calling Work?

Tuesday, January 12th, 2010
It seems like everyone wants to market their home based businesses using online methods now.  And while I don’t blame them for wanting to use the Internet, it can be a bit of a technical challenge for some network marketing.  With that in mind, I want to talk to you about cold calling.
 
I get a lot of people telling me that they don’t want to do any cold calling because it doesn’t work.  I would like to take a closer look at cold calling with you and hopefully unravel the myth that cold calling doesn’t work, once and for all.
 
I’m sure that many of you have picked up the phone before and the person on the other end was trying to sell you something.  You know what I mean.  The phone company trying to get your business.  What did you do?  Did you immediately say “Not Interested” and then hang up the phone.  Did you even hear what the person had to say before you said that you weren’t interested?
 
So, when I tell you that you have to cold call to grow your MLM business, you probably don’t believe me do you?  I mean it’s pretty obvious that cold calling doesn’t work, when most people tell you they aren’t interested before they even have a chance to hear what you have.
 
Here is the thing.  Cold calling can work if you do it right.  The key to selling your network marketing product using the telephone is to call the right people in the first place.  You have to “target” your audience.  The best part of using the telephone to grow your MLM business is that it is the cheapest way to grow it.
 
Let me give you an example to bring home my point.   Let’s assume that you are a network marketer with business that you work from home.  What if I called you up one day and asked you “If I can honestly show you how to put 20-30 people a week into your business, week in and week out without fail, is that worth 45 minutes of your time to find out how to get that done?”  You would probably have an interest in seeing how to do that, right?  The reason is simple.  It’s because I have identified you as my target market and you have a need, want, or a desire to know how to grow your home based business.
 
You can do the same thing with any business.  Let’s say that I can help you to increase your gas mileage.  So, first you want to identify your target market.  Let’s go for SUV owners.  Then we want to get their attention in under 30 seconds.  So, let’s ask the question: “If I could honestly show you how to increase your gas mileage by as much as 30%, would that be worth 15 minutes of you time to find out how to get that done?”  Finally, you want your prospect to take action and go to your presentation.
 
So let me ask you again.  Does cold calling work?  It absolutely works.  Now I have to admit that it may not be the most glamorous way to grow your MLM business but it can be the cheapest way to grow your business and still get results.  I still pick up the phone everyday and make cold calls in my business.  I have to tell that I wouldn’t still be doing it if it wasn’t an effective way to grow a business.
 
What does cold calling really look like when it’s done right? 
Let’s assume that you can easily go through about 50 targeted leads in an hour. Targeted leads, by the way, that only cost you somewhere in the neighborhood of 20 cents each.  So, let’s get enough leads to be on the phones for 2 hours.  What’s that going to run?  Only $20.  Now let’s say that we only close 20%.  So, we could close 2 people by working the phone for 2 hours and $20. 
 
Would you say that cold calling is a lot cheaper and a lot faster than driving all over creation and chasing people around trying to convince them to just take a look at what you have?
Is Cold Calling Duplicatable?
 
I get a lot of people asking me if what I do is duplicatable.  I think that is a great question.  If what you are doing is working, are you going to share that with your downline or make it another MLM secret? 
You’re going to share, right, because you would be silly not to.  So, do you think that you could give your people a script that works (maybe even practice it with them) and tell them exactly what kind of leads you are using?  Do you think you could do that?  Of course, you could.
 
Can you imagine that you had a huge downline and all of them were dialing targeted leads every day and they were closing 20%.  How many people could you be adding into your business week in and week out without fail?

Network Marketing – Getting Started

Wednesday, January 6th, 2010

Are you just getting started in the network marketing industry? It’s a great industry if you have access to good MLM training. However, most MLM Companies train their associates using old outdated methods that just don’t work in today’s market. Get started with the best marketing methods before you decide that network marketing doesn’t work or is a scam.

If you are like most people who get started with a network marketing company, you think that it will be easy to get people to join your company. It looks so easy, when you see how good the network marketing product is and the compensation plan; it really was not hard for you to make the decision to sign up at all.

Now that you are in and your upline or the MLM company training is telling you that you are going to have to talk to people, you are having a few butterflies roll around in your stomach at the thought of screwing it up. There are some marketers that will do anything to make a sale and there are some marketers that will not. They wouldn’t for any amount of money look like a fool trying to grow a home based business.

Some of the people who get started with their home based business think that they can grow a massive business using their computer. They will try sending out mass email, using voice broadcasting, pay-per-click advertising, or anything else they can thing of to avoid using the telephone and calling up a stranger.

Here is the truth about network marketing. Using the computer is a great way to grow a business IF you have the skills and IF you have the money and IF you are not in a hurry to make it happen.

Listen to me for a minute, please. If you want to grow a big home based business and you don’t want to go broke trying to make it happen, then the telephone is the least expensive and the most effective method for making sales. The best part about using the telephone is that since there are so many network marketers unwilling to use the phone, you can actually distinguish yourself from others.

With a good prospecting script, a good presentation, and some good leads (aka, a target market) you can do what others in this industry don’t get to do. You can actually make money being a network marketer.

Don’t worry if you aren’t sure how to get started but do yourself a favor and don’t spend yourself out of business trying to avoid the phone. Even if you decide to use the Internet to grow your business, you will eventually have to talk to someone. It would be better to develop your speaking skills sooner rather than later.

MLM Secret – Stop Doing What Your Upline Tells You to Do

Wednesday, December 16th, 2009

Here is the awful truth that your mlm companies hope you don’t find out. There is a 95% failure rate in the network marketing industry. All the best mlm companies know it and now so do you. But even though you may not make a dime in growing your home based business, most people who sign up with a network marketing company will sign up on average 2 people before they quit and even though you may quit working your business you are 16% likely to continue to use the network marketing product or service offered by your network marketing company.

So what does all of this mean for you and your business. Listen; there are plenty of people that make it in their network marketing business. But I guarantee you that the leaders, the so called heavy hitters, of the best mlm companies are not using the same strategies and methods that they teach. If you want to make the big dollars in your home based business, you had better get the skills that are needed to get the job done.

What skills you ask? Sales and marketing skills. There are some people that are natural born sales people and then there are people like me that have to learn the art and science of marketing. If you really want to grow a huge downline and actually make money with your home based business, then you had better learn the skills needed and master the tools that will get the job done.

If you continue to do what your upline tells you to do, your mlm company’s business will continue to grow but will yours? Think about this, would you go looking in the classified ads for a sales job that you don’t have any experience in doing? If you were an employer, would you hire someone for a sales position that doesn’t have any experience?

Then I ask you, why do we join a network marketing company where the money is in selling a product or service. And why do we ask anyone and everyone with a pulse to join our business without any sales experience? Because that is what our upline is teaching us to do.

Stop doing what your upline tells you to do and learn the art and science of marketing. Learn how to systematically add reps into your network marketing business. Once you learn how, you can grow any mlm business that you want.

How To Invest In Your Network Marketing Business

Wednesday, August 5th, 2009

A lot of people believe that network marketing is a business that increases in value over time.  In other words, a network marketing business isn’t worth anything until you have a large downline buying the products and recruiting people into the MLM Company. However, network marketing is just like every other business and as such it’s important to treat it as a business.

One of the sad statistics in the network marketing industry is that – Most network marketers will run out of cash flow in about 3 months and quit because they aren’t making the money they wanted to. 

Just like any other business, most home based businesses fail within their first two years of operation.  One of the keys to survival is investing in your network marketing business in order to create cash flow.  You have to know how to properly spend your MLM income.

What Serious Network Marketers Invest In

If you look at the successful network marketers, you will see that they ALL invest in at least two things:

Leads – it’s vital to your network marketing business to have people to talk to.  You will have to buy network marketing leads either with your time or with your money.
Training – successful people are always looking to improve themselves with more training.

You will probably notice that some of the top network marketers will also invest in other tools that help to bring in more revenue (internet marketing, predictive dialer, etc.).  But, these tools are only useful if you know how to use them (training) and you have the leads to put through them.

How Much To Invest In Your Network Marketing Business

I don’t care what MLM Company you are involved with; you will have expenses if you want YOUR business to grow.  Typical network marketing business expenses are:

Sign up fee
Auto-ship of MLM product
Phone
Leads
Training
MLM Meetings
Travel Expenses

Some of these expenses you can’t get away from but there are ways to limit how much you are spending in order to grow your network marketing business. 

For instance, there is always a sign up fee when you are joining a MLM Company but did you know that most MLM Companies have more than one sign up package available.  (I’m probably going to tick off a few heavy hitters by letting you know this MLM secret.  Oh well, I’m here to make a difference in YOUR business.  They will just have to get over it.)  Anyway, if you are looking to join a MLM Company, ask if there is a less expensive sign up package available.

Every MLM Company on the planet will want you to consume their MLM product/service on a monthly basis and will want you to be on auto-ship but does it make sense for YOUR network marketing business to be receiving product on a regular basis.  Look at what you are buying, are you using the MLM product, selling the MLM product, or are you stockpiling it in your garage>

You may have to have a telephone to operate your network marketing business, however, there are numerous options available today when it comes to using the telephone to grow your network marketing business.  There is VOIP, Skype, even a new thing called Magic Jack that can lower your monthly phone bill.  Find something that works well and works within your budget.

When it comes to training, there are a ton of options available.  You can go online and get loads of information on how to grow your MLM business.  You can go to the library or bookstore and get books on the subject of sales.  There are even a lot of training programs designed specifically for network marketers.  My suggestion is to look at what is available in your price range and go from there.  If you can’t afford to buy into a training program, then go to the library and get all of the books that you can on the subject of network marketing, sales, cold calling, closing, marketing, advertising, etc. and get busy reading.  Yes, it will take a LONG time to get all of the information that you need but at least it won’t break the bank.

If the idea of having to wade through a ton of information to get your training makes you want to stop before you get started or if you can afford to buy into a training program, check out the MLM training programs thoroughly.  Does it come with a guarantee, is the MLM training limited, how is the material delivered, etc.?  Find a program that works for YOU!

Some expenses you can totally eliminate.  For example, we are in network marketing and as such, we are supposed to be able to operate our business from home.  With that in mind, there really isn’t any reason to go to the local MLM Company meetings.  (This will probably tick off a few more heavy hitters but I don’t care.)  All the meetings are the same; the information is always the same, the only thing that may change is the person that delivers the message.  So, stop going to the meetings.

If the purpose of the meeting is to put your prospects in from of the information, but you don’t have any prospects at that meeting, then why do YOU have to be there?  In fact, couldn’t you have your prospects listen to a similar presentation over the phone using a free conference line?  That way no one has to spend money on gas getting to a briefing.

I hope that I have given you some ideas that you can take back and apply to your network marketing business.  it doesn’t really make sense to keep spending money on growing your home based business without getting any positive results.  Remember this is YOURnetwork marketing business not anyone else’s and you have to treat it like a business.  There are only 2 things that you MUST have in order to grow your network marketing business; leads and the training to close the sale.


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