How To Use An Autoresponder To Increase Your MLM Sales

Do you follow up with your prospects enough?

We all know that you have to form some sort of a relationship with our prospects in order to gain their trust so that they will feel comfortable buying from us.  If you are marketing your MLM product or service on the Internet, then forming that relationship is harder to do than when you are talking with your prospects one on one over the telephone or face to face.

That’s why using an autoresponder is so important.  Effectively using a solid autoresponder sequence can help you to build that trust.  Like the kind of trust that can double the sales of your MLM products.  The kind of trust that turns visitors into dollars.

Two Simple Tips Of Autoresponder Advice

Here are two pieces of autoresponder advice that most network marketers don’t take, and even if you don’t take action on the offer at the end of this post (yes, I’m going to sell you something), you will get a lot of value by just correcting these mistakes.

  • Mistake #1 – most network marketers make the mistake of not having a autoresponder.  This is a huge mistake.  I know that signing up with a system like Aweber (who I highly recommend and wrote about in my post on creating a relationship, you can read that by clicking here) will cost you some money every month but the network marketer that earns the most trust is the marketer that will make more money.  Sending your list useful emails will work at drawing your prospects toward you and your MLM product.
  • Mistake #2 – letting your existing autoresponder run out of messages.  Why would any network marketer go through the trouble of buying traffic and building a list and then just stop talking to them after 7 emails?

Okay, that’s the end of the autoresponder advice.  There’s a lot that goes into creating a powerful autoresponder strategy.  Things like:

  • Email frequency patters that motivate and hold your prospects attention.
  • How to get a near zero unsubscribe rate.
  • How to build a huge email list even in a skeptical, over saturated maket.
  • 21 Email strategies that hit pay dirt customers FAST
  • How and when to use sub-listing strategies (you’re probably leaving 75% or more on the table if you only have one list)
  • How to emotionally bond with prospects to drive a deep connection in the space of 30-60 seconds.
  • A 100% counter-intuitive email message that builds trust by pushing customers AWAY from you.
  • How to design your sales funnel to accommodate those who want the drip-drip-drip of constant follow ups, yet also engages the ones who want to drink water from a fire hose, FAST.
  • And a whole lot more…

you can learn all this and more from a guy that I really respect.  This man has helped me in a tremendous way with my online marketing campaign.  He is Perry Marshall and if you choose to attend his “Done For You” Autoresponder Workshop, you too will be blown away by how much solid usable information you get.  You may already be familiar with Perry Marshall for his Adwords brilliance but I have to say that his successful email strategies is what really did it for me.

You have to hurry though because classes start on July 21, 2009 and enrollment is limited.  Perry limits sales because of the intensity of the program and the time commitment to review and critique your email “maze”.  So head on over to Perry Marshall’s “Done For You” Autoresponder Workshop by clicking here and get signed up now.

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Marcia’s Email Marketing Method And How To Avoid Her Mistakes

I received an very interesting email this morning that I would like to share with you.  It really displays how far some network marketers will go to find free leads for their business.  It really is a great example of what NOT to do.  Unless of course, you have nothing but time on your hands and you don’t mind wasting it.  Here’s what happened…

I checked my email this morning to see that I had gotten an email from what appeared to be a gal that is a member of my Mahjong group.  I thought that there might be another game coming up soon that I may want to join.

For those of you that may not know what Mahjong is let me give you a little background.  Mahjong is a game for 4 people played with tiles.  It’s similar to the card game “rummy” but it’s played with tiles that have Chinese characters.  You are probably more familiar with the solitaire version that you can play on your computer.  Our Mahjong group gets together a few times a month in order to play with other people that like to play the game.

What Does Mahjong Have To Do With Network Marketing

Well if you have something to sell that Mahjong players may be interested in, then I would have to say that there is a big connection.  So, I opened the email to see who when and where this game was taking place.  But instead, I read that Marcia lost 40 pounds after having 3 kids and wanted me to check out her diet blog and tell her what I thought of it.  Well, my first thought was that Marcia is a network marketer in real need of some education in the art and science of marketing.  And since I provide that sort of thing I should give her a call to see if I could be of any assistance.  Of course, she doesn’t actually leave any contact information on her website so there is no way to call her to even buy her product if you were so inclined to do so.

What Did Marcia Do Right

I don’t want you to think that Marcia totally missed the mark when she sent out this email to me and I can only guess to how many other people in similar groups.  Here are the characteristics of a typical Mahjong player:

  • 3 out of 4 will be women
  • Typical age will be 40-65
  • Most are or were blue collar workers
  • Most have children

For the most part there are very few men in our group and you know what happens when you get a bunch of women together in the same room.  Yep, they talk, share ideas, secrets, good books, recipes, and how they lost a bunch of weight.  So, Marcia wasn’t completely wrong to think that Mahjong players might be her target market.  However, she went about it all wrong.

What Marcia Did Wrong

It’s a lot easier to fix something when you know what went wrong, so let me share a few things with you that you may want to consider if you are looking for free leads like my friend Marcia.

  • Share your MLM product and your expertise only with people that are actively looking for a solution to a problem
  • Design a marketing strategy with your target market in mind (if you are targeting Mahjong players, then your strategy should be based on a face to face meeting while you are playing the game)
  • Make sure that your prospect can reach you for more information or to purchase more of your MLM product
  • Don’t lie or stretch the truth in order to create “hype”

Prospecting lottery by talking, emailing, calling random people is inefficient, unprofitable and frustrating.  Talking to people that have either asked you for more information or have done (or bought) something in the past that lets you know they may be interested in what you have is are far more effecient use of your time.  Trying to build your lead list with random people that don’t even qualify to buy your product is not a good way to build your network marketing business.  Remember, you can always make more money but you can never make more time.

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