Create A Mlm Sales Presentation | Secrets To MLM Marketing

Audio: Create A Presentation That Sells Your MLM Product

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click Here To Download [45 minutes 40MB]

I have written about how to create a presentation before in my 8 Days To MLM Sales Series – Day 4, Prepare A Presentation That Converts Prospects Into MLM Customers. Today I want to provide you with an example of a presentation so that you can get an idea of how to create your own sales presentation.

Why You Want Your Own MLM Sales Presentation

Let me explain something first though because I can hear some network marketers saying: “Amy, why do I have to create my own sales presentation to sell my MLM products or services when my company already has a presentation (Motel Meeting, Sizzle Call, Webinar, etc) that I can send my prospects to?”

That’s a very good question and my answer to you is – you don’t. Really, you don’t have to create your own presentation, you can send your prospects to a presentation that your MLM company has put together. But I want you to ask yourself something before you use that method. Is my network marketing company’s presentation more about the product or the business opportunity and how effective is it at converting prospects into customers?

A sales presentation is about communicating the BENEFITS of your MLM product or service in a way that your prospects want your solution to theirproblem NOW. I would like to say at this point that creating your own presentation will likely take a tremendous amount of work in order to get the sales presentation at a point where it speaks to your prospect.

The following is a little checklist that you may want to follow when you are preparing a presentation for your MLM product or service:

Does My MLM Sales Presentation…

Focus on the benefits of my MLM product/service as they relate to solving the specific problems of the prospect?
Includes a very brief background about my MLM company and only if it adds credibility to the MLM product or service. (no one really needs to know when your network marketing company was founded and how much money they make)
Includes any responses to any probable objections or questions that may be going through the minds of my prospects?
Includes a powerful conclusion that clearly demonstrates the benefits my prospect will receive as a result of buying my solution now?
Get to the point quickly?
Contain a call to action so that the prospect knows exactly what is expected of them at the end of the call?

If you follow the guidelines that I laid out for you in Day 4, Prepare A Presentation That Converts Prospects Into MLM Customers and use the checklist above you will way ahead of most of your competition. For an example of a sales presentation, listen to the audio/podcast at the top of this post. I think you will find it pretty interesting and if you are a network marketer, you will get a few tips and techniques that you can use in your business right now.

If you would like to talk to either of the presenters on the audio presentation, you may reach Leland Kramer at 530-794-6800 and Amy Howard at 919-277-1684.

2 Comments

Amy Howard, July 9th 2009 | Tags: create a mlm sales presentation, increase MLM sales, mlm training, network marketing training, sales presentation
Posted in Uncategorized

8 Days To MLM Sales – Day 4, Prepare A Presentation That Converts Prospects Into MLM Customers

Once you have a prospecting script, you will want to have some place to send your prospects. If you use the presentation that your MLM company provides, it more than likely will spend most of the call talking about how much money everyone is making and how this is the right product and the right time, blah, blah, blah. Not really the right message that you want to send to your potential product customers.

Hopefully I won’t have to convince you how bad for your business it will be if you only look for business builders. Once your new business builder joins your MLM and sees that they will have to work at the business, that the product doesn’t just sell itself, they will move on to the next network marketing company faster that you can say “hold on”. So, using your MLM company’s presentation call may not send the right message to your prospects, especially since you want them to purchase the product more than you want them to join your business.

Send The Right Message To Your Prospects

Today we are going to be creating a MLM sales presentation that you will send your prospects to. I want you to keep in mind that a presentation call is not designed to close your prospects for you. You still have to close them yourself. A presentation call is where you will present an offer and give your prospects enough information about your MLM product or service and position yourself as the expert with that product. Your presentation should also provide objections for your prospect.

Your MLM Presentation Should Be Relatively Short

Keep in mind that the average attention span of an adult is about 25 minutes. So you want to create your presentation with that in mind. Now I have been to presentations that have been longer in length and I have been to some that have been shorter in length. Don’t get too hung up on having your presentation come in right at 25 minutes just keep it in the back of your mind that you want to keep your prospects attention for the entire time. To have an effective presentation you have to have some important elements.

Five Components To Every Marketing Transaction

If you remember, during Day 3- Create A Prospecting Script, I shared with you the 5 components to a marketing transaction: Introduction, Offer, Value, Benefit, Close. Well, we are going to be using these again to create a presentation for your MLM product or service.

Five Sections To A Presentation

Let’s break down each of the components of a marketing transaction so that you can see what each section of your MLM presentation will contain.

1. Introduction – you want to spend a few minutes welcoming your prospects to the call, confirming why they are on the call, and introducing yourself.

2. Offer – this is where you say what your MLM product or service is, where is came from, the research behind it. (DO NOT talk about price here and DO NOT mention your MLM company’s name either.) This is also where you will explain your product packages, why and how they work.

3. Value – this is where you will be bringing in the value of using your MLM product or service. You still aren’t talking about the price of your product yet but you can talk about what a similar product might cost. You want to compare with something that is a lot more expensive.

4. Benefit – now is when you bring up the price of your MLM product packages and how you justify your price. Talk about what your prospect would still have to do with your comparison in order to get the benefits that you are offering.

5. Close – briefly highlight the offer, value, benefits, and any specials or guarantees that you included in your presentation. Then close up the presentation with a call to action.

As long as you remember to include all five of these components along with the “AIDA” getting your prospects attention, holding their interest, peak their desire, and get them to take action, you will have a winning presentation on your hands.

How To Deliver Your Presentation

Once you have crafted your presentation, you want to have people listen to it. You have a few options open to you. You could deliver the presentation yourself on a one on one basis. However, that would be slow and not much better than doing in home parties and it just wouldn’t be a good use of your time. You could also deliver your presentation live using a conference line. A live conference call will give you the best results but in the beginning you can also record your presentation.

I’m going to let you in on a little secret that is worth a couple hundred dollars. I found this after I already spent money on a teleconference line but I want to share this with you so that you can have an advantage that I didn’t. It’s called https://www.freeconferencing.com/. This is a great service to use to do live presentation calls. Another great resource is http://www.simplevoicebox.com/, you can use this service to record your presentation and send your prospects to listen to. Both are really good resources and are perfect for the beginning network marketer that doesn’t have a huge audience as yet.

Okay, I hope this information helps you to create your own presentation call so that you can give the right message to your prospects. This is the end of step 4 on our journey to MLM sales. If you feel a little stuck at any point, please feel free to contact me. I am here to help. Until next time, have a great MLM day.