How To Use An Autoresponder To Increase Your MLM Sales

Do you follow up with your prospects enough?

We all know that you have to form some sort of a relationship with our prospects in order to gain their trust so that they will feel comfortable buying from us.  If you are marketing your MLM product or service on the Internet, then forming that relationship is harder to do than when you are talking with your prospects one on one over the telephone or face to face.

That’s why using an autoresponder is so important.  Effectively using a solid autoresponder sequence can help you to build that trust.  Like the kind of trust that can double the sales of your MLM products.  The kind of trust that turns visitors into dollars.

Two Simple Tips Of Autoresponder Advice

Here are two pieces of autoresponder advice that most network marketers don’t take, and even if you don’t take action on the offer at the end of this post (yes, I’m going to sell you something), you will get a lot of value by just correcting these mistakes.

  • Mistake #1 – most network marketers make the mistake of not having a autoresponder.  This is a huge mistake.  I know that signing up with a system like Aweber (who I highly recommend and wrote about in my post on creating a relationship, you can read that by clicking here) will cost you some money every month but the network marketer that earns the most trust is the marketer that will make more money.  Sending your list useful emails will work at drawing your prospects toward you and your MLM product.
  • Mistake #2 – letting your existing autoresponder run out of messages.  Why would any network marketer go through the trouble of buying traffic and building a list and then just stop talking to them after 7 emails?

Okay, that’s the end of the autoresponder advice.  There’s a lot that goes into creating a powerful autoresponder strategy.  Things like:

  • Email frequency patters that motivate and hold your prospects attention.
  • How to get a near zero unsubscribe rate.
  • How to build a huge email list even in a skeptical, over saturated maket.
  • 21 Email strategies that hit pay dirt customers FAST
  • How and when to use sub-listing strategies (you’re probably leaving 75% or more on the table if you only have one list)
  • How to emotionally bond with prospects to drive a deep connection in the space of 30-60 seconds.
  • A 100% counter-intuitive email message that builds trust by pushing customers AWAY from you.
  • How to design your sales funnel to accommodate those who want the drip-drip-drip of constant follow ups, yet also engages the ones who want to drink water from a fire hose, FAST.
  • And a whole lot more…

you can learn all this and more from a guy that I really respect.  This man has helped me in a tremendous way with my online marketing campaign.  He is Perry Marshall and if you choose to attend his “Done For You” Autoresponder Workshop, you too will be blown away by how much solid usable information you get.  You may already be familiar with Perry Marshall for his Adwords brilliance but I have to say that his successful email strategies is what really did it for me.

You have to hurry though because classes start on July 21, 2009 and enrollment is limited.  Perry limits sales because of the intensity of the program and the time commitment to review and critique your email “maze”.  So head on over to Perry Marshall’s “Done For You” Autoresponder Workshop by clicking here and get signed up now.

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Amy Howard, July 16th 2009 | Tags: , ,
Posted in Uncategorized

Want To Get More Leads Daily (The Good Leads To Boot)

Everyone wants the secret to getting great leads so they can grow their home based business and today we are going to discuss something that you absolutely should try if you are marketing your MLM online.

With all of the choices available online today, you have to have something that really stands out if you want to get your prospects attention.  That’s why I tell my students not to bother with even trying to promote the website that they got when they signed up with their network marketing company.  It looks like everyone else’s website.  You also want to be able to get your prospects information.  So, one of the best ways to do both is with a data capture page also known as a squeeze page.

What Is A Squeeze Page

According to Webopedia.com a squeeze page is “a Web page that contains information that would interest the marketer’s targeted readers.  Squeeze pages are designed to obtain a reader’s name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic”

How Will A Squeeze Page Grow My MLM Business

Let’s break down the definition a little to see how a squeeze page will grow your network marketing business.  The first part is to get the attention of your target market.  This will be done by creating compelling headlines.  Then you have to maintain your prospects interest, by talking about what is important to your prospect not to you but to your prospect.

Then because you want to get your prospects information, you have to give them a reason to leave you their name and email address.  This can be accomplished by giving your prospect something.  You could give them a free sample, a free report, a free consultation, or something else of value to the prospect.  Of course, all of these things should be related to your MLM product or service.  It doesn’t make sense to attract a bunch of hungry prospects that only want oranges and what you have is apples.

Components Of A Squeeze Page

There are a few things that every data capture or squeeze page should have.  They are:

  • Headline
  • Subhead
  • Bullet Points-loaded with benefit as to what your prospect is going to discover
  • Capture Box (this is where having an autoresponder like AWeber comes in.  You want to be able to form a relationship with you prospect and an autoresponder can help.  I wrote an article about forming a relationship and you can read it here)
  • Privacy Policy
  • Copyright

For an example of a squeeze page you can check out one that I put together for my fuel saving business at http://www.FuelSavingSecret.com

So if you want to get the best leads for your business make sure that your squeeze page is targeted to whatever MLM product or service you are selling and more importantly it has to have compelling benefits for your prospects.

That’s it for today.  The main thing to remember is that you have to test, test, test, and test some more until you are happy with the conversion rate.  Which brings up an important point, you have to keep track of your conversion rate so that you know which elements of your squeeze page are bringing in the most targeted prospects for your network marketing business.

Stay tuned the next part of my Network Marketing Online series is going to be on how to build your own data capture page.

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Amy Howard, June 2nd 2009 | Tags: , , , ,
Posted in Online Network Marketing

Creating A Relationship To Increase MLM Sales

The last time I talked about forming a relationship with the prospects that you collect using online methods by using an autoresponder.  I realize that I didn’t go into enough detail about the why and the how to actually creating that relationship.  So today I would like to take care of my mistake.

Why Create a Relationship  CB037949

The main reason you want to form a relationship with your prospect is so that they can get to know you.  The better your prospect knows you, the more they will trust you.  The more they trust you, the more they will buy from you.  Using the Internet to find your leads (prospects) is great but you have to understand that leads (prospects) are actual people.

Increase MLM Sales

If you want to increase your MLM sales, the best place to start is to form a human connection, a relationship with the potential customer.  Remember that there is at least one other person at the other end whatever piece of technology you decide to use.  The great thing about technology is that it allows us to develop relationships faster and in greater numbers.

Let me give you a real world example of how forming a relationship can increase your network marketing sales.  I have been student with On Stage Marketing for quite a while and I have followed the MLM trainings of Terry Duff and Gino Niccoli as a way to gain the necessary skills to grow my network marketing business.  As a result, I have spent way more money than my original registration fee getting more advanced tools and such.  I’m sure that I will spend even more money getting even more great information from them because of the relationship they have formed with me.  If you have thought about getting started with On Stage Marketing, let me know, I can get you a discount that you may not be able to get elsewhere.  (Sorry, shameless plug to get a sale, I know but I have to pay for this website somehow)

How To Form A Relationship

In order to form a relationship, you first have to have an introduction.  When it comes to using the Internet, the introduction can be done in a number of ways.  Someone may click on one of your ads, read an article that you have written, come across your website, or connected with you via facebook, twitter, or some other form of social media.  The point is your prospect’s first look at you is the introduction.  You may want to keep that in mind when you setting things up on the Internet.

After the introduction the connection between prospect and network marketer starts to form.  This is where you may share some information about yourself, where you live, where you came from, who you are.  The prospect reads what you have to say and they decide if they like what they see.  Are you both on the same page so to speak. 

For example: the prospect in on the Internet looking for, let’s say, a wrinkle reducer and they come across your ad that says something to the effect that what you have will remove 10 years worth of wrinkles in just 15 minutes a day.  Wow, that’s a great ad and the prospect clicks on it (the Intro is done) now they read what you have to say.  They see that you have helped many people to look younger and blah, blah, blah.  But they like what they see, there is a connection.

Now is the time to start the relationship phase.  They decide to go ahead and make an order or more likely, get your free report, or sign up for your newsletter.  I say this because some people have to be exposed to something more than once before they make a buying decision.  Anyway, the power to forming a great relationship is in your hands.  If you provide your prospect with what they really want, they will keep coming to you for it.

Why Having An Autoresponder Can Increase MLM Sales

An autoresponder is a great marketing tool.  Once your prospect has said they want to become your subscriber, they are giving your permission to contact them via email.  With an autoresponder you can send follow-up emails at regular intervals.  If you have a prospect that has to be exposed to something more than once before they make a buying decision, an autoresponder is the easiest way to stay in contact with them.

Sending emails with good content that your prospect wants will help to build a relationship with them.  You build credibility, confidence and trust.  The more your prospect trusts you the more they will buy from your.  The best part about using an autoresponder is that it is all done automatically once you get it set up of course.

By using an autoresponder, (again, I recommend using AWeber) you don’t have to personally figure out who will buy from you and who won’t.  The content that you send out will do that for you.  If your prospect decides that you shouldn’t be in a relationship any longer, they just have to unsubscribe and that’s it.  You don’t have to do anything.

Autoresponders can help improve your success significantly.  Autoresponders will save you time, increase your effectiveness, keep you in touch with your subscribers, and ultimately increase your profits.

1 Comment

Amy Howard, May 29th 2009 | Tags: , , , , ,
Posted in Online Network Marketing

Network Marketing Online – Creating A Relationship

If you are going to be marketing your MLM business using the Internet, there are a few things that you are going to need.  I already spoke about having a good domain name in the Article “How A Name Can Increase MLM Sales” and now I would like to talk about how to build a list.  Before we get into the mechanics of actually building a list, we should have a way to capture the prospects information and be able to follow up with them as well.

If you have been a network marketer for more than a week, then you should know that leads are your source of revenue.  Without leads, you have no business.  By far the best lead is the one that you generate yourself and if you are using the Internet as a way to reach more people to promote your MLM product or service, then you want to get yourself an autoresponder.

What Is An Autoresponder

An autoresponder is a system that can be used to send your leads (prospects) a series of emails at pre-defined intervals.  Don’t worry they are not so technical that you should run away.  There are some great autoresponder service companies available that want to make it easy for anyone to use.  If you want to form a relationship with your prospects and help them to make a decision to buy your MLM product or service, then you want to be able to provide real value to your leads (potential customers).

One way to form a relationship with your prospects is to give them good content, advice or something that will make their lives a little better. You can do this by email.  Provide your prospect with the opportunity to get something for free.  It doesn’t have to be anything that costs you a lot of money to make.  It can be a free report or a newsletter that gives great tips on the subject of your MLM product.  I don’t mean your MLM product exactly, I mean the benefits of using your MLM product. 

If you are going to be building a list of potential customers and sending them emails, then you definitely want to get yourself an autoresponder.

Which Autoresponder Is Right For You

The autoresponder that I use is called AWeber and I would highly recommend it to anyone.  It will cost you about $20 a month or less if you prepay.  The reason I love AWeber so much is because of their customer support.  I was having a little technical problem with my autoresponder one day, so I sent them an email asking how to fix it, not thinking that I would hear back for a day or two, I went about my business.  Someone from their customer support contacted me within 30 minutes and walked me through the problem I was having. 

The best thing about using an autoresponder as a way to stay in touch with your prospects is that they are responsible for handling any SPAM complaints.  That doesn’t mean that you can SPAM away, you still have to comply with the laws.  But by using a big autoresponder like AWeber, you have an advantage because they have agreements with most of the email service providers that their emails will get delivered.  This is because the other service providers know that email received from these autoresponder companies will, for the most part, not be spam, or at least not be unsolicited spam.

Even though I do recommend AWeber, you should do your own research and find the system that works best for you.


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What’s Next For Network Marketing Online

The most important ingredient to having a successful online network marketing business is of course traffic.  If you don’t have people visiting your website and giving you their contact information, your business will not go anywhere.  Stay tuned because that’s where we are headed.

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Amy Howard, May 25th 2009 | Tags: , , ,
Posted in Online Network Marketing



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