Sell Yourself Not Your MLM Business

As a network marketer or for that matter anyone who is in sales, until you make the sale and collect the payment, you don’t get paid. Today I want to share with you the secret to closing the sale.

If you have been a network marketer for any length of time, you probably have come across some resistance from people you are wanting to sell to.  The truth is that most people don’t like to be sold.  I’m sure that everyone has had at least once in their life, experienced a time when they have come across a salesperson that was unprofessional or was manipulative in their selling methods.   Sooner or later, everyone runs into a salesperson that gives you a really bad taste in your mouth, giving the good salespeople a bad name.

When it comes to network marketing or MLM companies, the odds are pretty good that you will come across a lot of people that have tried that product or business and because of their bad experience think that all MLM companies are a scam.  So, let’s not have any false illusions that a lot of people are out there just waiting with an open wallet for you to sell them your mlm product or service.  The truth is that less than one percent of the population  should even be considered in your target market.   The good news is that as long as you aren’t trying limit your market to friends and family, there is a huge number of people that would be interested in your product or service.

So, What’s The Secret To Closing The Sale

The secret to closing the sale, and it doesn’t matter if you are a network marketer or in another industry, is to sell yourself.  You have to think in terms of how you can help your prospect by guiding them to make a decision based on their needs, wants, or desires, not yours. 

Let me give you an example.  There are more real estate agents selling properties from the same MLS list than I can count.  So, why are some agents more successful than others at making the sale?  The answer is simple really.  The prospect must like you, believe in you, and feel comfortable with you.  If the prospect doesn’t have a good feeling about you, there isn’t any reason they should do business with you not when there is someone else.  The same goes for network marketing.  You have to be able to sell yourself.

Believe In Your MLM Product or Service

Before you can sell your product or service to a prospect, you must completely believe in the product or service provided by your network marketing company.  Otherwise you won’t be able to sell your products with conviction.   You can try to “fake it” if you are just in it for the money but the chances are pretty good that your prospects will see right through you.

Have Confidence

Confidence comes when network marketers believe strongly in the value and benefits of their product or service.  When you have that much belief in your product you become motivated to provide that value to your prospects. The truly great network marketers are more concerned with providing benefits to their prospects than they are with the size of their commission checks.  Look at the network marketers whose major focus is on the money and you see a network marketer that struggles with growing their home based business.

Be Sincere

Having sincerity should be the easiest part of closing the sale.  It comes down to just caring about your prospects and believing in your MLM product.  If you don’t have these things, then I would advise you to get out of network marketing all-together or find a product that you can believe in.

The key to selling yourself is to believe in your MLM product or service, and to want to help your prospect to make a decision based on thier needs not yours.  If you focus solely on helping others, the money will come.  If you focus only on the money, you not only will hate your home based business but you probably won’t make any money at it either.

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