MLM Secret – Stop Doing What Your Upline Tells You to Do

Here is the awful truth that your mlm companies hope you don’t find out. There is a 95% failure rate in the network marketing industry. All the best mlm companies know it and now so do you. But even though you may not make a dime in growing your home based business, most people who sign up with a network marketing company will sign up on average 2 people before they quit and even though you may quit working your business you are 16% likely to continue to use the network marketing product or service offered by your network marketing company.

So what does all of this mean for you and your business. Listen; there are plenty of people that make it in their network marketing business. But I guarantee you that the leaders, the so called heavy hitters, of the best mlm companies are not using the same strategies and methods that they teach. If you want to make the big dollars in your home based business, you had better get the skills that are needed to get the job done.

What skills you ask? Sales and marketing skills. There are some people that are natural born sales people and then there are people like me that have to learn the art and science of marketing. If you really want to grow a huge downline and actually make money with your home based business, then you had better learn the skills needed and master the tools that will get the job done.

If you continue to do what your upline tells you to do, your mlm company’s business will continue to grow but will yours? Think about this, would you go looking in the classified ads for a sales job that you don’t have any experience in doing? If you were an employer, would you hire someone for a sales position that doesn’t have any experience?

Then I ask you, why do we join a network marketing company where the money is in selling a product or service. And why do we ask anyone and everyone with a pulse to join our business without any sales experience? Because that is what our upline is teaching us to do.

Stop doing what your upline tells you to do and learn the art and science of marketing. Learn how to systematically add reps into your network marketing business. Once you learn how, you can grow any mlm business that you want.

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Amy Howard, December 16th 2009 | Tags: , , ,
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MLM Secret – 3 Way Calling

When you first get started in network marketing, you will more than likely be taught to do 3 way calling to grow your business.  I’m about to let you in on a little MLM secret about that particular method.  First let’s look at…

What is 3-way calling?

Basically, it is a tool that you can use with your phone. First, you have to make sure that you have that feature on your phone plan before you can use it. What it does is it allows three people to talk to each other on the phone.

Three-way calling is used in network marketing because it is supposed to help you to: build credibility with your prospect; validate you and your MLM products or service; and let someone stronger than you to do the selling and telling; and finally it is used as a training tool.

How does 3-way calling help?

Let’s look at building credibility first. What does it say to your prospect when you have to get someone else on the phone to close the sale? Whose credibility does it build? If I have to ring someone from my upline in order to tell my prospect about how good this MLM opportunity is, then that just tells the prospect that I don’t know what I am doing and have to run to the expert for help. Why would the prospect want to join with me?

Does it really validate you and your MLM product? Well, I don’t think that it validates you at all. You have already proven that you don’t know enough to build your own home based business. Does it validate the MLM product? Maybe, if you can actually get your upline to talk about something besides the business opportunity.

What about letting someone else stronger that you to do the selling and telling about the MLM company and products? Actually, 3-way calling will do this for you. That is if you can get anyone in your upline on the phone. However, you are telling your propect that you aren’t a leader. I ask again. Why would the propect want to join you in your network marketing venture?

3-way calling used as a training tool. Okay, I’ll give you this one. If you have a new MLM distributor that has no experience in network marketing, then having them listen to you make prospecting calls and do close attempts is a very powerful training tool.

Why is the 3-way calling technique used in network marketing?

Most of us get into network marketing thinking that all we have to do is share our product or home-based business opportunity with all of the people that we know. When we are getting starting, no one says anything about having to do sales. So, I think, that the 3-way calling techniques was brought into network marketing in order to soften the blow.

Many people aren’t comfortable asking for the money and therefore shy away from doing sales. I have to say that if you don’t have good skills in sales, then asking for the money may be difficult for some to do. But getting the skills is way easier and a whole lot better for your home-based business than relying on someone else to close the sale for you.

Be the leader your prospect is looking for.

No one likes dealing with the trainee. In network marketing, you are the owner, the sales force, the manager, the bookkeeper, you are everything. As an owner, you have to treat your home based business as such. Don’t give your power away willingly to someone else. Become the expert that the prospect needs you to be.

If you don’t have all of the skills needed to run your home based business successfully, then go out there and get the skills. Pick up the phone and call me if you don’t know where to go.

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Amy Howard, December 14th 2009 | Tags: , ,
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MLM Secret – What Makes a Lead Qualified?

Before you can make your first MLM sale, you have to have people to talk to.  Those people that we talk to are called either a “Lead” or a “Prospect”.  For the most part, network marketers will use them interchangeably.  Before we talk able what makes a qualified prospect, let’s first talk able what a lead actually is.

In sales (and network marketing is no different), a prospect or a lead is defined as someone that has expressed a need for your MLM product.  The key word there is “expressed.”

When you first joined your MLM program, you were probably told that network marketing isn’t “sales” and that everyone has a need for your MLM product.  If you have been in network marketing industry for any length of time, you know that that isn’t true.  Not everyone will want your product.  Even if they can benefit from using it.

So, instead of talking to everyone about your MLM product or your business opportunity and getting rejection after rejection, only talk to those prospects that have told you that they have a need for your product.

Now before you say “Amy, how will I know that someone has a need for my product if I don’t ask them?” let me tell you that there is a way.  You will know exactly who to talk to once you have identified your target market.

For example: you belong to a MLM program whose main product is a energy drink.  You may think that everyone could benefit from a little more energy but that wouldn’t be true.  There are some people that are perfectly happy with the level of energy that they currently have.

So, in this case, you will want to narrow your focus to people that have done something to tell you they want more energy.  If you aren’t sure what that something is, then you may want to make it a little broader by targeting mothers or business people that work a lot of hours.  You may find that your target market is of a certain age and gender or you may find that they are in a certain income bracket.  Once you know who your ideal customer is, you will know better where to find them.

When it comes to finding qualified prospects, you have a lot of options open to you.  The first thing that most MLM companies teach is to take some time and make a list of everyone that you know and then go and share with them what it is you are doing.  This network marketing method is okay for getting one or two customers but a business is will not build.

Once you have prospected your friends and family, you will have to look for other methods to getting qualified prospects.  This can be done both online and offline.  You will have to know where your strengths are before you go looking for your leads.  If you aren’t too good at using technology (the Internet) then you may want to focus on using offline methods for getting qualified leads.

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Amy Howard, December 9th 2009 | Tags: , , , ,
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