Secrets To MLM Marketing

Most of us get into network marketing as a way to earn income from home.  Sometimes we do network marketing in addition to a regular job and sometimes our goal is to do network marketing full time.  Whatever our reasons are, most of us do not have a background in sales and we choose our MLM company based on the presentation that we saw, the products or services that our mlm company offers, and quite often we believe the hype of how easy it is to earn a substantial income from home.

 

Training provided by the MLM Company

 

Our MLM companies and up line leaders will all tell us to attend the training provided so that we can become familiar with the products or services that our company offers.  I agree that we all need to become experts in the products and/or services that our mlm company offers.  If you had a regular brick and mortar store, you would want to know everything about the products that you sell.  You would wouldn’t you?  The same thing applies for a home based business as well.

 

What I can’t figure out is why we are encouraged to focus so intently on training that explains the compensation plan.  I can only guess that our up line leaders and our MLM company wants us to strive to reach the top of that compensation plan and of course we are supposed to tell all of your friends about this amazing opportunity and show them how much money they can make from home if they join right now.

 

In the beginning

 

Let’s go back to who we are when we first looked at this network marketing thing.  My background was in the burglar alarm industry.  I was an office manager and before that I was a solder in the Army.  So, I had experience in leading people and in business (I also have a 2 year business degree) but I didn’t have any experience in sales to speak of.  I may have sold something over the phone from time to time if it would solve a particular problem a customer had with their alarm system but that was not my main job function.

 

What is your background?  It’s really important to take a look at the skills you bring to your home based business.  If you are a stay at home mom, you may have some really good organization skills, but do you know how to prospect?  If you are in sales, that’s great because you may know how to prospect and even close the sale but do you know how to find your target market?  For most people in sales, attracting your target market isn’t something they have to do.  Their companies take care of that part of the business.

 

Can you wear all of the necessary hats?

 

When you own your own business, you have to wear many different hats.  You have to be the boss, the employee, the salesperson, the bookkeeper, the financer, you have to be everything.   Can you wear all of those hats?  I know that you can but you may have to have some training in order to do it and put your home based business in profit.

 

Take a good hard honest look at your background and the skills that you bring to the table.  Having a strong desire to make money from home is not enough to make it happen.  Having a strong desire, a willingness to do whatever it takes, and being teachable is what it really takes to be successful at network marketing.  If you are lacking some skills that are necessary to have a successful home based business, then get the network marketing training to make it happen.

 

Stay tuned for Part 2, where I will be discussing the different types of training.  Until then have a great day and let me know if there is anything that I can do for you.

 

Let’s Grow Together