MLM Secret – What Makes a Lead Qualified?
Before you can make your first MLM sale, you have to have people to talk to. Those people that we talk to are called either a “Lead” or a “Prospect”. For the most part, network marketers will use them interchangeably. Before we talk able what makes a qualified prospect, let’s first talk able what a lead actually is.
In sales (and network marketing is no different), a prospect or a lead is defined as someone that has expressed a need for your MLM product. The key word there is “expressed.”
When you first joined your MLM program, you were probably told that network marketing isn’t “sales” and that everyone has a need for your MLM product. If you have been in network marketing industry for any length of time, you know that that isn’t true. Not everyone will want your product. Even if they can benefit from using it.
So, instead of talking to everyone about your MLM product or your business opportunity and getting rejection after rejection, only talk to those prospects that have told you that they have a need for your product.
Now before you say “Amy, how will I know that someone has a need for my product if I don’t ask them?” let me tell you that there is a way. You will know exactly who to talk to once you have identified your target market.
For example: you belong to a MLM program whose main product is a energy drink. You may think that everyone could benefit from a little more energy but that wouldn’t be true. There are some people that are perfectly happy with the level of energy that they currently have.
So, in this case, you will want to narrow your focus to people that have done something to tell you they want more energy. If you aren’t sure what that something is, then you may want to make it a little broader by targeting mothers or business people that work a lot of hours. You may find that your target market is of a certain age and gender or you may find that they are in a certain income bracket. Once you know who your ideal customer is, you will know better where to find them.
When it comes to finding qualified prospects, you have a lot of options open to you. The first thing that most MLM companies teach is to take some time and make a list of everyone that you know and then go and share with them what it is you are doing. This network marketing method is okay for getting one or two customers but a business is will not build.
Once you have prospected your friends and family, you will have to look for other methods to getting qualified prospects. This can be done both online and offline. You will have to know where your strengths are before you go looking for your leads. If you aren’t too good at using technology (the Internet) then you may want to focus on using offline methods for getting qualified leads.
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