When you first get started in network marketing, you will more than likely be taught to do 3 way calling to grow your business. I’m about to let you in on a little MLM secret about that particular method. First let’s look at…
What is 3-way calling?
Basically, it is a tool that you can use with your phone. First, you have to make sure that you have that feature on your phone plan before you can use it. What it does is it allows three people to talk to each other on the phone.
Three-way calling is used in network marketing because it is supposed to help you to: build credibility with your prospect; validate you and your MLM products or service; and let someone stronger than you to do the selling and telling; and finally it is used as a training tool.
How does 3-way calling help?
Let’s look at building credibility first. What does it say to your prospect when you have to get someone else on the phone to close the sale? Whose credibility does it build? If I have to ring someone from my upline in order to tell my prospect about how good this MLM opportunity is, then that just tells the prospect that I don’t know what I am doing and have to run to the expert for help. Why would the prospect want to join with me?
Does it really validate you and your MLM product? Well, I don’t think that it validates you at all. You have already proven that you don’t know enough to build your own home based business. Does it validate the MLM product? Maybe, if you can actually get your upline to talk about something besides the business opportunity.
What about letting someone else stronger that you to do the selling and telling about the MLM company and products? Actually, 3-way calling will do this for you. That is if you can get anyone in your upline on the phone. However, you are telling your propect that you aren’t a leader. I ask again. Why would the propect want to join you in your network marketing venture?
3-way calling used as a training tool. Okay, I’ll give you this one. If you have a new MLM distributor that has no experience in network marketing, then having them listen to you make prospecting calls and do close attempts is a very powerful training tool.
Why is the 3-way calling technique used in network marketing?
Most of us get into network marketing thinking that all we have to do is share our product or home-based business opportunity with all of the people that we know. When we are getting starting, no one says anything about having to do sales. So, I think, that the 3-way calling techniques was brought into network marketing in order to soften the blow.
Many people aren’t comfortable asking for the money and therefore shy away from doing sales. I have to say that if you don’t have good skills in sales, then asking for the money may be difficult for some to do. But getting the skills is way easier and a whole lot better for your home-based business than relying on someone else to close the sale for you.
Be the leader your prospect is looking for.
No one likes dealing with the trainee. In network marketing, you are the owner, the sales force, the manager, the bookkeeper, you are everything. As an owner, you have to treat your home based business as such. Don’t give your power away willingly to someone else. Become the expert that the prospect needs you to be.
If you don’t have all of the skills needed to run your home based business successfully, then go out there and get the skills. Pick up the phone and call me if you don’t know where to go.
