Secrets To MLM Marketing

How many prospecting calls did you do today?  How many people did you invite to a presentation?  How many follow-up calls did you make?

If you are in network marking and you aren’t asking yourself these questions, then you may not actually be working your your home based business.  When you push yourself to hit your numbers, you keep yourself in the game.  Keeping yourself in the network marketing game is half the battle.

It can be hard to stay motivated to working your MLM business when you aren’t making any sales.  Changing your mind-set to only focus on hitting your numbers is a good way to keep yourself working on your business.

A Word Of Caution

I don’t want you to focus all of your efforts on making sales.  A lot of network marketers can do their business harm by only focusing on how many sales they make each month.  It’s great to have goals but you can sabotage your marketing efforts if you only focus on how many sales or how much money you are making.

Focus Only On The Hitting The Right Numbers

Once you have a system in place that you can follow, follow that system and trust that the sales will come. Once you have your system outlined, allow yourself to just follow that system.  Knowing your numbers is important.  For example, when you know that by making ___ number of calls today you will have ___ number of qualified prospects, which in turn will produce ___ number of sales.  When you know your numbers, you only need to focus on making the calls because the rest will come.  You know this because you have a system and you know your numbers.

Being In The Moment

You’ve heard the saying about being in the moment.  Being in the moment, focuses you on a specific task.  Working from home can be challenging for some people because of all the distractions that take place at home.  By following your network marketing system you stop worrying about making the sale and focus only on the step that you are doing.    If you do everything only looking at the end result, you can miss out on the journey.  Be careful not to focus on the future (it’s a mystery anyway) so that you can focus on reaching your numbers today.

Network Marketers who follow a proven system are always successful in generating sales and do it with less effort because they know what to expect every time they pick up the phone.  When you have a system in place, you always know what your next step should be.

Creating Your Prospecting System

Now that we have spoken about a system, lets create a prospecting system that you can follow to grow your network marketing business.  First, we have to list the total number steps in your prospecting approach.  You want to figure out how you will make your initial contact with your prospects?  What communication tool will you use: telephone, face-to-face, e-mail?

Next, figure out how much time there should be between each step.  For example, If you are using e-mail to connect with your prospect then: Day 1-send an e-mail introducing yourself; Day 3-send an e-mail with good content; Day 5-send an e-mail with good content and an offer.

Finally,  list how many times you attempt to make contact before moving to the next step. 

Here is an example of my telephone prospecting system

Day 1 – Call a list of targeting names and invite those that have an interest in my product/service to a presentation using my prospecting script.

Day 2 – Follow-up with those that I invited to a presentation and attempt to close those that I speak with using my closing script.

Day 3 – Make a second attempt at contact.  If I can’t reach them “live”, I leave my first message.

Day 6 – Make a third attempt at contact.  If I can’t reach them, I leave my second message.

Day 9 – Make a final attempt at contact.  If I can’t reach them, I leave my third and final message. Then I make this lead a non-priority and put it in a separate file for possible future contact.

Testing Your System

In marketing, testing is a big part of success.  Like everything else in business, you may have to adapt or change your system to fit the market or the economy of today.  The best thing about having a system and knowing your numbers is that you can make changes and keep the changes that are working better.  If you make changes and your number don’t improve, go back to the system that you were using.

Staying Focused

By having a prospecting system, I can stay focused on the one task that I am doing in the moment.  I don’t worry about the laundry, or cooking dinner, or how I am going to pay for something.  I only focus on whatever step I happen to be on in my prospecting system.  Let me put it this way.  What you think is what you get.  Therefore, if I am worried that I may not be able to make enough money, then the likelihood of getting just that is increased.  If you want to get more prospects, stay focused on the act of prospecting and recognizing if there is a good fit between you, your prospect, and what you are selling.

At this point, I hope that you are feeling like you have enough to get you started on growing your home based business.  Please realize, that I am not saying that the process of growing your business is going to be easy, let alone happen as fast as you may want it to.  If it were easy, then everyone would be doing it.  Make prospecting about the prospect, their wants and desires, and if there is a good fit between what your prospect wants, what you have and you.  Give yourself time to get comfortable with your new skills.  Remember, that practice makes perfect. 

If you are ready to become a Heavy Hitter, make more money, and create a better life, give me a call.  I would be happy to discuss how we can work together to reach your goals more quickly.  Find out what the top income earners of your network marketing business already know, everyone does better when they have a mentor in their corner supporting them.