Everyone wants to be able to market online. You get to reach millions of people in a short amount of time. But does it make sense to try to promote your website that came with your home based business opportunity?

What most MLM marketers are led to believe is that by having an internet presence, the MLM distributor will be tapping into internet marketing. Unfortunately, a MLM company replicated website will do very little to position YOU, and do a great deal to position THE MLM COMPANY.

In case you haven’t noticed your company’s website looks just like all of the other company websites. The only difference between YOUR website and the thousands of other websites is the very small bit of info regarding your name and contact information.

Don’t get me wrong having a MLM company website is a fabulous post-consumption tool. Once your prospect has already made a purchase, a replicated site is great for follow-up orders. However, they are terrible at getting the initial purchase. For that, you have to give your prospect a good reason to want to buy.

In network marketing, in order to create that urgency to buy (and to buy from you) you have to stand out from everyone else and you can’t do that when your site looks just like every one else’s.

To be able to succeed at your network marketing business you have to master the art and science of marketing and as a part of that art and science, you have to master ad copy. Successful network marketing is about finding the people who already want what you have and at that point, you don’t have to sell anything, you only have to give them what they already want.

Don’t worry if you can’t write compelling ad copy. I can teach you what you need to know to successfully market your network marketing product or service online.  In the mean time, save yourself some time, money, and probably some fustration as well and don’t try to promote your MLM company’s website.