Do 3-Way Calls Work?
When I got started with my first network marketing company, I was told that I wouldn’t have to do any telling, selling or convincing. I must admit that I was relieved to hear them say that because I didn’t have any experience in sales and frankly I didn’t really want to become a pushy salesperson.
At first I couldn’t understand how you were supposed to sell your network marketing product without doing any telling, selling or convincing but they were the experts and I was totally new to network marketing. Part of the appeal of network marketing is that you are in business for yourself but not by yourself. Your network marketing company will help you to succeed. So, I was taught about:
Closing the Sale Without Having To Say A Word
Most network marketing companies call it the 3-way call. This is where you call your upline sponsor while you have your prospect on the line and let them take over the sales process and do the closing. You don’t have to say a word. In fact, you are encouraged to keep your mouth shut during this process.
When I was introduced to this network marketing technique, I thought it was very cool. I didn’t have to say a thing and someone else would make the sale for me. I mean who wouldn’t want someone else to do the work and you get paid?
Six figures, here I come.
I got prospects to a presentation and I was even able to call them back and talk to them. But then I had a problem, whenever I tried to call my upline to do a 3-way call, they were nowhere to be found. I lost those prospects, my time, and the money that I spent getting the leads in the first place. Did I do something wrong?
Yep, I didn’t make sure that I had someone to 3-way with before I called my prospects back. No problem, I’ll just make sure that someone is available before I make my calls. Now, I have a prospect on the line and someone from my upline (not one of the top dogs because they don’t do 3-way calls unless they benefit directly from the sale) but he’ll do. So, it’s time to ask for the sale and he doesn’t actually ask the prospect if they are ready to get started.
With my next prospect, I get someone else to do the 3-way call with and this time they ask but they weren’t very enthusiastic about it. I try someone else, and someone else, I get someone from my crossline and we make a pact to do 3-way calls for each other and ask for the sale and are available and still no sales. I lost more prospects, more time, and more money. Did I do something wrong?
MLM Secret – YOU have to close the sale
As much as I wanted to make those 3-way calls work, they just didn’t – at least not for me. I’m sure they work for some people or the network marketing companies wouldn’t teach that technique. The key to MLM selling is YOU. YOU have to form the relationship with your prospect. Your prospect has to be comfortable with YOU and trust YOU. YOU have to be able to close the sale.
With that in mind, I am going to be writing more posts about closing the sale yourself. Stay tuned for some really good stuff about creating the urgency to buy and some pretty cool closing techniques that I am excited to share with you.
Tags: increase MLM sales, mlm secret, mlm tips, network marketing, network marketing tips, network marketing training
