The last time I talked about forming a relationship with the prospects that you collect using online methods by using an autoresponder.  I realize that I didn’t go into enough detail about the why and the how to actually creating that relationship.  So today I would like to take care of my mistake.

Why Create a Relationship 

The main reason you want to form a relationship with your prospect is so that they can get to know you.  The better your prospect knows you, the more they will trust you.  The more they trust you, the more they will buy from you.  Using the Internet to find your leads (prospects) is great but you have to understand that leads (prospects) are actual people.

Increase MLM Sales

If you want to increase your MLM sales, the best place to start is to form a human connection, a relationship with the potential customer.  Remember that there is at least one other person at the other end whatever piece of technology you decide to use.  The great thing about technology is that it allows us to develop relationships faster and in greater numbers.

Let me give you a real world example of how forming a relationship can increase your network marketing sales.  I have been student with On Stage Marketing for quite a while and I have followed the MLM trainings of Terry Duff and Gino Niccoli as a way to gain the necessary skills to grow my network marketing business.  As a result, I have spent way more money than my original registration fee getting more advanced tools and such.  I’m sure that I will spend even more money getting even more great information from them because of the relationship they have formed with me.  If you have thought about getting started with On Stage Marketing, let me know, I can get you a discount that you may not be able to get elsewhere.  (Sorry, shameless plug to get a sale, I know but I have to pay for this website somehow)

How To Form A Relationship

In order to form a relationship, you first have to have an introduction.  When it comes to using the Internet, the introduction can be done in a number of ways.  Someone may click on one of your ads, read an article that you have written, come across your website, or connected with you via facebook, twitter, or some other form of social media.  The point is your prospect’s first look at you is the introduction.  You may want to keep that in mind when you setting things up on the Internet.

After the introduction the connection between prospect and network marketer starts to form.  This is where you may share some information about yourself, where you live, where you came from, who you are.  The prospect reads what you have to say and they decide if they like what they see.  Are you both on the same page so to speak. 

For example: the prospect in on the Internet looking for, let’s say, a wrinkle reducer and they come across your ad that says something to the effect that what you have will remove 10 years worth of wrinkles in just 15 minutes a day.  Wow, that’s a great ad and the prospect clicks on it (the Intro is done) now they read what you have to say.  They see that you have helped many people to look younger and blah, blah, blah.  But they like what they see, there is a connection.

Now is the time to start the relationship phase.  They decide to go ahead and make an order or more likely, get your free report, or sign up for your newsletter.  I say this because some people have to be exposed to something more than once before they make a buying decision.  Anyway, the power to forming a great relationship is in your hands.  If you provide your prospect with what they really want, they will keep coming to you for it.

Why Having An Autoresponder Can Increase MLM Sales

An autoresponder is a great marketing tool.  Once your prospect has said they want to become your subscriber, they are giving your permission to contact them via email.  With an autoresponder you can send follow-up emails at regular intervals.  If you have a prospect that has to be exposed to something more than once before they make a buying decision, an autoresponder is the easiest way to stay in contact with them.

Sending emails with good content that your prospect wants will help to build a relationship with them.  You build credibility, confidence and trust.  The more your prospect trusts you the more they will buy from your.  The best part about using an autoresponder is that it is all done automatically once you get it set up of course.

By using an autoresponder, (again, I recommend using AWeber) you don’t have to personally figure out who will buy from you and who won’t.  The content that you send out will do that for you.  If your prospect decides that you shouldn’t be in a relationship any longer, they just have to unsubscribe and that’s it.  You don’t have to do anything.

Autoresponders can help improve your success significantly.  Autoresponders will save you time, increase your effectiveness, keep you in touch with your subscribers, and ultimately increase your profits.