MLM Secret – 3 Way Calling

When you first get started in network marketing, you will more than likely be taught to do 3 way calling to grow your business.  I’m about to let you in on a little MLM secret about that particular method.  First let’s look at…

What is 3-way calling?

Basically, it is a tool that you can use with your phone. First, you have to make sure that you have that feature on your phone plan before you can use it. What it does is it allows three people to talk to each other on the phone.

Three-way calling is used in network marketing because it is supposed to help you to: build credibility with your prospect; validate you and your MLM products or service; and let someone stronger than you to do the selling and telling; and finally it is used as a training tool.

How does 3-way calling help?

Let’s look at building credibility first. What does it say to your prospect when you have to get someone else on the phone to close the sale? Whose credibility does it build? If I have to ring someone from my upline in order to tell my prospect about how good this MLM opportunity is, then that just tells the prospect that I don’t know what I am doing and have to run to the expert for help. Why would the prospect want to join with me?

Does it really validate you and your MLM product? Well, I don’t think that it validates you at all. You have already proven that you don’t know enough to build your own home based business. Does it validate the MLM product? Maybe, if you can actually get your upline to talk about something besides the business opportunity.

What about letting someone else stronger that you to do the selling and telling about the MLM company and products? Actually, 3-way calling will do this for you. That is if you can get anyone in your upline on the phone. However, you are telling your propect that you aren’t a leader. I ask again. Why would the propect want to join you in your network marketing venture?

3-way calling used as a training tool. Okay, I’ll give you this one. If you have a new MLM distributor that has no experience in network marketing, then having them listen to you make prospecting calls and do close attempts is a very powerful training tool.

Why is the 3-way calling technique used in network marketing?

Most of us get into network marketing thinking that all we have to do is share our product or home-based business opportunity with all of the people that we know. When we are getting starting, no one says anything about having to do sales. So, I think, that the 3-way calling techniques was brought into network marketing in order to soften the blow.

Many people aren’t comfortable asking for the money and therefore shy away from doing sales. I have to say that if you don’t have good skills in sales, then asking for the money may be difficult for some to do. But getting the skills is way easier and a whole lot better for your home-based business than relying on someone else to close the sale for you.

Be the leader your prospect is looking for.

No one likes dealing with the trainee. In network marketing, you are the owner, the sales force, the manager, the bookkeeper, you are everything. As an owner, you have to treat your home based business as such. Don’t give your power away willingly to someone else. Become the expert that the prospect needs you to be.

If you don’t have all of the skills needed to run your home based business successfully, then go out there and get the skills. Pick up the phone and call me if you don’t know where to go.

Comments Off

Amy Howard, December 14th 2009 | Tags: , ,
Posted in Uncategorized

MLM Secret – What Makes a Lead Qualified?

Before you can make your first MLM sale, you have to have people to talk to.  Those people that we talk to are called either a “Lead” or a “Prospect”.  For the most part, network marketers will use them interchangeably.  Before we talk able what makes a qualified prospect, let’s first talk able what a lead actually is.

In sales (and network marketing is no different), a prospect or a lead is defined as someone that has expressed a need for your MLM product.  The key word there is “expressed.”

When you first joined your MLM program, you were probably told that network marketing isn’t “sales” and that everyone has a need for your MLM product.  If you have been in network marketing industry for any length of time, you know that that isn’t true.  Not everyone will want your product.  Even if they can benefit from using it.

So, instead of talking to everyone about your MLM product or your business opportunity and getting rejection after rejection, only talk to those prospects that have told you that they have a need for your product.

Now before you say “Amy, how will I know that someone has a need for my product if I don’t ask them?” let me tell you that there is a way.  You will know exactly who to talk to once you have identified your target market.

For example: you belong to a MLM program whose main product is a energy drink.  You may think that everyone could benefit from a little more energy but that wouldn’t be true.  There are some people that are perfectly happy with the level of energy that they currently have.

So, in this case, you will want to narrow your focus to people that have done something to tell you they want more energy.  If you aren’t sure what that something is, then you may want to make it a little broader by targeting mothers or business people that work a lot of hours.  You may find that your target market is of a certain age and gender or you may find that they are in a certain income bracket.  Once you know who your ideal customer is, you will know better where to find them.

When it comes to finding qualified prospects, you have a lot of options open to you.  The first thing that most MLM companies teach is to take some time and make a list of everyone that you know and then go and share with them what it is you are doing.  This network marketing method is okay for getting one or two customers but a business is will not build.

Once you have prospected your friends and family, you will have to look for other methods to getting qualified prospects.  This can be done both online and offline.  You will have to know where your strengths are before you go looking for your leads.  If you aren’t too good at using technology (the Internet) then you may want to focus on using offline methods for getting qualified leads.

Comments Off

Amy Howard, December 9th 2009 | Tags: , , , ,
Posted in Uncategorized

Your MLM Company Thrives Even Though You Struggle

Today I want to talk about how your MLM company makes money and grows while the company’s distributors are struggling to earn enough to even pay for their network marketing product that comes on auto-ship and what you can do to turn things around with your home business.

 

Every company on the planet makes money the same way.  By selling their product or service to others.  Your MLM company is no different.  They make money each and every time someone purchases their network marketing product or service.  That’s why some companies prefer using the multi level marketing business model. 

Here’s how it works:  Your MLM Company gets you to join a business opportunity giving you the idea that you can make money from home by simply getting others to join YOUR business. 

You buy the network marketing product in order to get into a business opportunity and they make money every month because you are on auto-ship.  Now, they urge you to get others to join your business.  They don’t want to scare you and tell you that you now have to become a sales person so, they get you to make a list of everyone that you know.  With your list of 100-200 names, you are once again urged to contact everyone on that list and SHARE (not sell but share) your opportunity.  For every 100 names that you have, you will probably find 1 or 2 people that will join your business and for every person that you get to join, they buy the network marketing product and the company once again makes money. 

Sounds great right?  But now that you have used up your friends and family, what do you do?  Your company is still making money because you are buying product and the 2 that you got in are buying product and those 2 MIGHT get 2 who will also buy product.

This cycle goes on and on and on.  As you can see, your MLM company can make a killing using this method.  But you only got 2 people and those 2 might get 2 more or they may not.  How are you supposed to build a thriving business with only 2 people that don’t have any more skills at making sales than you do?

So how do successful network marketers make money?

When it comes to growing a home based business, we all have to start at the beginning.  The key to growing any business lies in your knowledge.  Knowing what to do, when to do it, and how to do it.

The first thing that you must have are Sales Skills.  You have to be able to identify your target market (here is a hint, it’s not the person standing within 3 feet of you)

You have to know how to get their attention (here is another hint, it’s not beating them up with stories of how much money you are GOING to make)

And you have to know how to close a sale (last hint – it’s not by 3-waying them in with your upline)

So, what exactly do you have to do to grow a business.  You have to have selling skills.  Now, if you didn’t happen to be born a natural born salesperson, then you are going to have to get some training.

At the very minimum, you are going to need training in:

  • Prospecting (the art of searching for customers who already want what you have) 
  • Presenting (the art of delivering a message to your prospects) and 
  • Closing the sale (the art of getting your prospects commitment to make a purchase)

That’s it.  It doesn’t matter what business you are in or what network marketing product you have, you have to know who your audience is, where to find that audience, present your audience a message, and finally ask for the money.

Comments Off

Amy Howard, November 18th 2009 | Tags: , , ,
Posted in Uncategorized
« Older Posts
Newer Posts »



©Copyright ---- 2009