Online Network Marketing

Creating A Relationship To Increase MLM Sales

The last time I talked about forming a relationship with the prospects that you collect using online methods by using an autoresponder. I realize that I didn’t go into enough detail about the why and the how to actually creating that relationship. So today I would like to take care of my mistake.

Why Create a Relationship

The main reason you want to form a relationship with your prospect is so that they can get to know you. The better your prospect knows you, the more they will trust you. The more they trust you, the more they will buy from you. Using the Internet to find your leads (prospects) is great but you have to understand that leads (prospects) are actual people.

Increase MLM Sales

If you want to increase your MLM sales, the best place to start is to form a human connection, a relationship with the potential customer. Remember that there is at least one other person at the other end whatever piece of technology you decide to use. The great thing about technology is that it allows us to develop relationships faster and in greater numbers.

Let me give you a real world example of how forming a relationship can increase your network marketing sales. I have been student with On Stage Marketing for quite a while and I have followed the MLM trainings of Terry Duff and Gino Niccoli as a way to gain the necessary skills to grow my network marketing business. As a result, I have spent way more money than my original registration fee getting more advanced tools and such. I’m sure that I will spend even more money getting even more great information from them because of the relationship they have formed with me. If you have thought about getting started with On Stage Marketing, let me know, I can get you a discount that you may not be able to get elsewhere. (Sorry, shameless plug to get a sale, I know but I have to pay for this website somehow)

How To Form A Relationship

In order to form a relationship, you first have to have an introduction. When it comes to using the Internet, the introduction can be done in a number of ways. Someone may click on one of your ads, read an article that you have written, come across your website, or connected with you via facebook, twitter, or some other form of social media. The point is your prospect’s first look at you is the introduction. You may want to keep that in mind when you setting things up on the Internet.

After the introduction the connection between prospect and network marketer starts to form. This is where you may share some information about yourself, where you live, where you came from, who you are. The prospect reads what you have to say and they decide if they like what they see. Are you both on the same page so to speak.

For example: the prospect in on the Internet looking for, let’s say, a wrinkle reducer and they come across your ad that says something to the effect that what you have will remove 10 years worth of wrinkles in just 15 minutes a day. Wow, that’s a great ad and the prospect clicks on it (the Intro is done) now they read what you have to say. They see that you have helped many people to look younger and blah, blah, blah. But they like what they see, there is a connection.

Now is the time to start the relationship phase. They decide to go ahead and make an order or more likely, get your free report, or sign up for your newsletter. I say this because some people have to be exposed to something more than once before they make a buying decision. Anyway, the power to forming a great relationship is in your hands. If you provide your prospect with what they really want, they will keep coming to you for it.

Why Having An Autoresponder Can Increase MLM Sales

An autoresponder is a great marketing tool. Once your prospect has said they want to become your subscriber, they are giving your permission to contact them via email. With an autoresponder you can send follow-up emails at regular intervals. If you have a prospect that has to be exposed to something more than once before they make a buying decision, an autoresponder is the easiest way to stay in contact with them.

Sending emails with good content that your prospect wants will help to build a relationship with them. You build credibility, confidence and trust. The more your prospect trusts you the more they will buy from your. The best part about using an autoresponder is that it is all done automatically once you get it set up of course.

By using an autoresponder, (again, I recommend using AWeber) you don’t have to personally figure out who will buy from you and who won’t. The content that you send out will do that for you. If your prospect decides that you shouldn’t be in a relationship any longer, they just have to unsubscribe and that’s it. You don’t have to do anything.

Autoresponders can help improve your success significantly. Autoresponders will save you time, increase your effectiveness, keep you in touch with your subscribers, and ultimately increase your profits.

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Amy Howard, May 29th 2009 | Tags: autoresponder, increase MLM sales, mlm, mlm training, network marketing, network marketing business
Posted in Online Network Marketing

Network Marketing Online – Creating A Relationship

If you are going to be marketing your MLM business using the Internet, there are a few things that you are going to need. I already spoke about having a good domain name in the Article “How A Name Can Increase MLM Sales” and now I would like to talk about how to build a list. Before we get into the mechanics of actually building a list, we should have a way to capture the prospects information and be able to follow up with them as well.

If you have been a network marketer for more than a week, then you should know that leads are your source of revenue. Without leads, you have no business. By far the best lead is the one that you generate yourself and if you are using the Internet as a way to reach more people to promote your MLM product or service, then you want to get yourself an autoresponder.

What Is An Autoresponder

An autoresponder is a system that can be used to send your leads (prospects) a series of emails at pre-defined intervals. Don’t worry they are not so technical that you should run away. There are some great autoresponder service companies available that want to make it easy for anyone to use. If you want to form a relationship with your prospects and help them to make a decision to buy your MLM product or service, then you want to be able to provide real value to your leads (potential customers).

One way to form a relationship with your prospects is to give them good content, advice or something that will make their lives a little better. You can do this by email. Provide your prospect with the opportunity to get something for free. It doesn’t have to be anything that costs you a lot of money to make. It can be a free report or a newsletter that gives great tips on the subject of your MLM product. I don’t mean your MLM product exactly, I mean the benefits of using your MLM product.

If you are going to be building a list of potential customers and sending them emails, then you definitely want to get yourself an autoresponder.

Which Autoresponder Is Right For You

The autoresponder that I use is called AWeber and I would highly recommend it to anyone. It will cost you about $20 a month or less if you prepay. The reason I love AWeber so much is because of their customer support. I was having a little technical problem with my autoresponder one day, so I sent them an email asking how to fix it, not thinking that I would hear back for a day or two, I went about my business. Someone from their customer support contacted me within 30 minutes and walked me through the problem I was having.

The best thing about using an autoresponder as a way to stay in touch with your prospects is that they are responsible for handling any SPAM complaints. That doesn’t mean that you can SPAM away, you still have to comply with the laws. But by using a big autoresponder like AWeber, you have an advantage because they have agreements with most of the email service providers that their emails will get delivered. This is because the other service providers know that email received from these autoresponder companies will, for the most part, not be spam, or at least not be unsolicited spam.

Even though I do recommend AWeber, you should do your own research and find the system that works best for you.

Can You Have More Sales, Too?
Helping over 57,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.

What’s Next For Network Marketing Online

The most important ingredient to having a successful online network marketing business is of course traffic. If you don’t have people visiting your website and giving you their contact information, your business will not go anywhere. Stay tuned because that’s where we are headed.

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Amy Howard, May 25th 2009 | Tags: autoresponder, mlm, network marketer, network marketing
Posted in Online Network Marketing

How A Name Can Increase MLM Sales

What you name your business can help or hurt your network marketing business. If you can’t think of something to name your business that helps people to know what it is you offer, then it may be a good idea to brand yourself. I am a believer in being the expert in your network marketing business. With that in mind, it’s perfectly okay to name your business after yourself. It certainly works for the super stars. Take a look at Donald Trump, Brian Tracy, Oprah Winfrey, or Bill Gates, they are all considered the expert, the top of their field and when you see their name, you know what to expect from them.

Now let’s take this information and make it fit with network marketing. Since, I am doing an Internet series right now, I want to focus on:

Marketing Your Home Based Business On The Internet

If you want to be on the Internet marketing your home based business, then it’s is very important that you have your own website. I’m not talking about the website that you received when you signed up with your MLM Company. I’m talking about a website that you have created.

Why Your MLM Company Website Won’t Grow Your Business

The reason you want to have your own website is simply because you want to stand out from the crowd. Think about it. If your MLM Company has thousands of distributors and everyone has the same website, how will people find you? I know that you can drive traffic to any website but for the most part the websites that network marketing companies provide aren’t designed to “sell” anything. They are great for providing information about the product or service but there isn’t anything on these websites that creates any sort of urgency to buy anything.

You Must Have Your Own Website

It doesn’t have to be anything super fancy. In fact, you could set up something as simple as a data capture page also known as a squeeze page. For an example visit http://www.FuelSavingSecret.com. It doesn’t take too long to set up something as simple at that. So, you don’t have to worry about being a genius or anything. I know this for a fact because I built the example website myself and if I can do it, I assure you that you probably can too. That being said, if you aren’t too good with using technology, then you can certainly find someone to do it for you very easily and it’s not too expensive either.

One of the things that you want to do before you put your website out on the Internet for everyone to see, is to spend some time coming up with a good name for your site.

How A Name Can Increase Your Traffic

It’s true. What you choose for a domain name can help drive traffic to your site. Let’s say that you are marketing “marbles”. No, I haven’t lost mine; I’m just using it as an example. Okay, so you want to sell a bunch of marbles to anyone on the Internet that might be looking for them.

Does it make sense to call your website “HelpMeFindThem”. Actually, that could be quite funny but a much better name would be something with the word “Marble” in it, maybe something like “GreatMarbles” or “MyMarbles” or whatever.

The same goes for the website that you want to promote your MLM product or service. If you are in an MLM Company that deals with the health and wellness industry, then choose a domain name that fits with that.

What You Don’t Want To Do

There are a few things you may want to avoid when choosing your domain name.

First, I don’t recommend that you choose a name that is based on your network marketing opportunity. In case you haven’t checked, the competition is very high in this area. If you want to be on the first page (and that is the goal) when someone does a search, then you want to pick a different topic. If you don’t believe me, then check for yourself. In any search engine type in “home based business” “MLM Company” “network marketing” or anything else that pertains to the opportunity and you will see that the competition is huge.

Second, I don’t recommend that you choose a name that has your MLM company name in it. If you are going to do that, then you might as well use the site that your company gave you. You will soon see that that will cost you more than you can ever hope to make by doing that.

Lastly, try to find something that is easy to remember and easy to spell. It really doesn’t matter how long the URL is, although, shorter is better, but it should be easy to remember.

Okay, that’s it for choosing a domain name. I know that it is a little elementary but there are some folks that don’t know how to market on the Internet at all and I am trying to give everyone a good foundation to work from. One of the things that I wasted money on in the beginning was on getting a domain name that didn’t fit with my business. I don’t want you do make the same mistake that I did.

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Amy Howard, May 18th 2009 | Tags: home based business, mlm, MLM companies, network marketing
Posted in Online Network Marketing