Using Pay-Per-Click (PPC) Advertising To Get Red Hot Leads For Your MLM

So far on our journey to using the Internet to grow your MLM business, we have spoken about how choosing a domain name can increase your MLM sales.  If you missed this post, you can read it here.  I told you that you should get an autoresponder so that you can collect your leads and create a relationship with your prospects with follow up emails.  You can read about autoresponders here.  We have also spoken about how a squeeze page can get you good leads every day; you can read that here if you missed it.  I also showed you 2 very easy ways to get your own squeeze page in just a few minutes and you can read about that here.

 

Putting It Together To Get MLM Sales

 

Now it’s time to put our domain name and our squeeze page together and get out there on the Internet and get us some red hot leads to work with.  Today I want to talk about Pay-Per-Click advertising also known as PPC and how we can use it to get us the best qualified leads in the shortest amount of time.

 

First I would like to say that using PPC to get qualified leads for your MLM is a very, very powerful tool but it isn’t for everyone.  I mean it; I want you to listen to this right here.  PPC can cost you a small fortune while you try to figure it out.  Yes it’s a great tool and it can get you loads of qualified prospects every day but even if you are only paying when someone clicks on your ad, even if each click is only costing you less than 50 cents, you can run out of funds real quick with nothing to show for it.

 

Do Your Homework Before You Get Started With PPC Advertising

 

I don’t want to scare you away from using PPC but I do want you to do your homework before get started using it.  I love using Google Adwords and I absolutely know that using this technology is a great way to grow your network marketing business.

 

Actually, there probably isn’t a market that folks like you haven’t been able to make a profit in when it comes to using PPC advertising.  With that in mind I want to tell you that even though I feel comfortable using Google Adwords, I do not feel comfortable teaching you how to use it.  (How many network marketers do you know that will tell you they don’t feel they are the right person to tell you how to do something?  There probably aren’t too many of us but I do know my limitations and that is why I am going to point you in the right direction.)

I don’t want to leave you hanging, so I would like to introduce you to my colleague Perry Marshall.  He’s coached folks in bringing paying traffic to their own website in industries more wild and diverse than you can imagine. Golf. Seafood. Guided imagery. Credit repair. Grief recovery. Shoulder pain. Gift baskets. Custom electronics. Parenting advice. Yacht rentals. Copywriting. Sports equipment. And more.

Nearly every imaginable business out there – including your own – has potential customers going on line right this minute looking for solutions … solutions just like you offer. Wouldn’t you like to get our name in front of them and start bringing those clicks to your site?

Perry Marshall has created a simple online course that can get you started into Google AdWords today. You can have fresh, qualified traffic coming to your website in as little as ten minutes. You can sign up for his course, “5 Days to Success with Google AdWords,” right now. Just click here.

Just sign up for the course, it’s free, and see for yourself if Perry really knows what he’s talking about when it comes to Google Adwords and PPC.  Please don’t listen to those that tell you that doing PPC is easy.  Yes, it is easy but it can also clean out your bank account if you don’t know what you are doing.

 

Okay, my fellow network marketers, that’s it for today.  Go out there and grow your MLM business.  If you have any questions, or need help in any way, please feel free to contact me.

How To Get Your Own Data Capture Page To Build Your Lead List

Last time I spoke about how to market your home based business online using a data capture page or what some call a squeeze page.  Using a website that is designed to grab your prospects attention and make them want to give you their contact information is what using a data capture site is all about.  It really is one of the most powerful ways to build your lead list.  You can read the whole story about how to get more leads every day by clicking here.

Today I am going to continue on the path of having a data capture page.  And I am going to share with you…

2 Sure Fire Ways To Get Your Own Data Capture Page

Okay, so right about now you may be saying: Amy, I want a squeeze page.  How do I get one?  Today I would like to show you 2 ways to get that done so that you can start building your lead list and grow your home based business faster than ever before.

The first way to get your own squeeze page is to build it yourself.  Now before you go away let me just tell you that I am going to let you in on a little secret that when you use it, you can actually have your site built in about 15 minutes.  You don’t have to know any code or even have any money to pay for the site.  The site builder is a free tool and they even give you a domain name to use.

The only thing you will have to do is put in the components that we spoke about before:

  • You will have to put in a headline that will grab your prospects attention
  • You should put in a subhead that will get your prospect interested in wanting more information.
  • It’s a good idea to use some bullet points that are loaded with benefits as to what your prospect is going to discover.
  • The most important thing is the data capture box where you prospect will leave their information.
  • Finally, you should have a privacy policy and the copyright information but I have seen some without these elements.

Note: if you aren’t too good with ad copy, you may find it difficult to actually write all the components of the squeeze page.  If this is you, don’t worry for too long, I will be giving you some advice in this area as well down the road.  Sorry, but you will have to be patient.

So, are you ready for the secret that makes building a data capture page so easy that anyone can do it?   Here is it.  It’s called Blinkweb and you can go over there right now and get to building for FREE.

Before you go, you should know that using a free service like this does come with disadvantages.  I know that everyone likes to use the free stuff but I just want you to be aware of the downsides. 

Disadvantages of Free Websites

  • Your prospects may doubt your credibility
  • Poor help and support if you get any at all (Blinkweb’s support I have to say stinks)
  • You may have some unwanted advertising on your pages
  • The biggest disadvantage is – search engines often ignore them
  • The URL is usually long and hard to remember

If you are okay with working with those disadvantages, then go ahead and use a free service like Blinkweb.  You can build yourself a data capture page that looks like this:  http://fuelsavingsecret.blinkweb.com/  If you aren’t too keen on having any disadvantages when it comes to attracting prospects to build your lead list with so that you can grow your home based business, then you may want to consider option 2.

Option #2 for getting your own squeeze page

This option is just as easy to use as option 1 but you get some really cool looking options for your data capture page.  If you decide that the disadvantages are too great, even though the tool sounds great, you may want to consider buying some templates and changing them up to fit your network marketing business.

The Advantages Of Owning Templates

  • All the work is done for you – just make a few minor changes and you are ready
  • Looks more professional
  • Easier to get listed with the search engines
  • Easy to remember domain name
  • Don’t have to be good with ad copy

Option 2 Is Your Ultimate Weapon

In a minute I am going to show you something that could help you to build a lead list even faster and with a more professional look.  We all know that the money really is in the list.  If you want to be able to have awesome looking data capture pages without all of the disadvantages of having to build it yourself, then you will love this squeeze page package.

This package contains the best converting, most universal and easiest to modify squeeze page templates that I have ever seen.  I wish I had gotten my hands on this information a year ago; it sure would have saved me a lot of time.  I mean A LOT!

Take A Look At Some Of The Templates You Get To Choose From

If you want to build squeeze pages that look like this, then you want to get this package.

If you want to build squeeze pages that look like this, then you want to get this package.

What is the cost?  It’s cheap believe me.  If I told you how much time I spent building my first squeeze page, you would wonder why I ever wanted to do it in the first place.  For me though, I just like to know how things work.  When I was young, my brothers and I used to take stuff apart to see how it worked and then put it back together. (Sometimes they even worked again.)  So, you could do what I did and spend hours and hours and even more hours (this was before I found about Blinkweb.  I tried to use their tools to build the page then export it onto my own website but not only do they want you to pay, when you do pay, I couldn’t get it to work and I couldn’t get them to help me to get it to work).  But you can go ahead and build your own squeeze page and end up with something that looks okay or you can do what I do now which is spend $47 on these templates and get them on the Internet now rather than later.

If you think getting templates is for you, click here to get yours.

If you want to have a squeeze page that will help you to convert more people into prospects, I suggest that you get the templates.  Yes I am an affiliate, so I do make a little money when you make purchase by clicking on the link above  : )  By the way, you also get some really cool bonuses valued at almost $600.

Want To Get More Leads Daily (The Good Leads To Boot)

Everyone wants the secret to getting great leads so they can grow their home based business and today we are going to discuss something that you absolutely should try if you are marketing your MLM online.

With all of the choices available online today, you have to have something that really stands out if you want to get your prospects attention.  That’s why I tell my students not to bother with even trying to promote the website that they got when they signed up with their network marketing company.  It looks like everyone else’s website.  You also want to be able to get your prospects information.  So, one of the best ways to do both is with a data capture page also known as a squeeze page.

What Is A Squeeze Page

According to Webopedia.com a squeeze page is “a Web page that contains information that would interest the marketer’s targeted readers.  Squeeze pages are designed to obtain a reader’s name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic”

How Will A Squeeze Page Grow My MLM Business

Let’s break down the definition a little to see how a squeeze page will grow your network marketing business.  The first part is to get the attention of your target market.  This will be done by creating compelling headlines.  Then you have to maintain your prospects interest, by talking about what is important to your prospect not to you but to your prospect.

Then because you want to get your prospects information, you have to give them a reason to leave you their name and email address.  This can be accomplished by giving your prospect something.  You could give them a free sample, a free report, a free consultation, or something else of value to the prospect.  Of course, all of these things should be related to your MLM product or service.  It doesn’t make sense to attract a bunch of hungry prospects that only want oranges and what you have is apples.

Components Of A Squeeze Page

There are a few things that every data capture or squeeze page should have.  They are:

  • Headline
  • Subhead
  • Bullet Points-loaded with benefit as to what your prospect is going to discover
  • Capture Box (this is where having an autoresponder like AWeber comes in.  You want to be able to form a relationship with you prospect and an autoresponder can help.  I wrote an article about forming a relationship and you can read it here)
  • Privacy Policy
  • Copyright

For an example of a squeeze page you can check out one that I put together for my fuel saving business at http://www.FuelSavingSecret.com

So if you want to get the best leads for your business make sure that your squeeze page is targeted to whatever MLM product or service you are selling and more importantly it has to have compelling benefits for your prospects.

That’s it for today.  The main thing to remember is that you have to test, test, test, and test some more until you are happy with the conversion rate.  Which brings up an important point, you have to keep track of your conversion rate so that you know which elements of your squeeze page are bringing in the most targeted prospects for your network marketing business.

Stay tuned the next part of my Network Marketing Online series is going to be on how to build your own data capture page.




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