Secrets To MLM Marketing

I was preparing my notes for a class that I am going to be teaching next week and it reminded my of an important MLM secret – training your downline.  If you want to have a successful network marketing business you have to pass on some of your knowledge to the people that are helping you to grow that business, your downline. 

This may not sit too well with some of the network marketers out there because they were taught to just bring in the people and the MLM company will take care of the training.  The problem is that most MLM companies (even the top MLM companies) don’t provide the kind of training that is needed to make a six figure income. 

The majority of the MLM network marketing training provided is only designed to get you STARTED in your business.  You may make a few sales using their techniques but for the most part, you won’t be able to quit your day job.  Here are some of the techniques that are currently taught by almost all MLM companies:

• Make a list of your friends and family and show them what you are doing.  This network marketing tool is usually good for signing up 1-3 people into your business.
• Three foot rule (talk to everyone within earshot of yourself).  This network marketing tool usually helps you to develop your 30 second introduction speech but it’s pretty rare that anyone will sign up from it.
• Hand out CD, DVD, or brochures that you have to purchase from your MLM company.  This network marketing tool puts a lot of money in your company’s pocket but vary rarely puts any in yours.
• Pass out flyers, business cards, or sizzle cards to everyone, put them on cars, leave them in books at the library, etc.  This network marketing tool usually only gets one person to call your number, the security guard at the mall telling you to stop putting your trash on people’s cars.
• Buy expensive opportunity seeking leads and call them on the phone.  I personally spent thousands of dollars using this network marketing secret and managed to sign up a couple of people but it didn’t justify the expense of the leads.

The thing is that these network marketing tools work great for the MLM company but don’t usually work for the individual distributor. So if you want to be successful in your network marketing business you have to teach your downline the real network marketing secrets that actually help people to sell their network marketing product.  That’s right the product, not the business.

Let’s put it like this.  Would you buy a franchise from someone that couldn’t or wouldn’t show you how to sell your product?  Of course you wouldn’t, that would be silly.  So why are we taught to sell our business and not our product?  Oh, but I digress.  This is supposed to be about teaching your downline.

So, what do you teach your downline?

You don’t have to try to teach them everything all at once.  Start off with the basics:

• Teach them who their target market is.  That way they won’t be wasting time talking to the wrong people.
• Teach them where to get leads.  If you are really nice, you may even want to give them some of your leads so that they can get started right away.
• Give them your prospecting script and role play it with them.
• Give them access to the presentation that you are using to bring in new customers.
• Give them your closing script and role play it with them.

If you give your downline access to the things that are working for you, they will feel like they have a partner in their network marketing business and want to work harder.  Make yourself available to your people and they will reward you.