Secrets To MLM Marketing

There are really only 3 things you need to success in network marketing; a MLM product or service that people want, the right skills to share and close the sale, and people to talk to.

If you have a network marketing product that no one wants, your home based business is dead in the water.  If you have a great MLM product but you don’t have the skills to close the deal, you might make a sale or two out of shear luck but your network marketing business will fail.  If you have the skills and the product that everyone wants but you don’t have anyone to talk to, you once again have a problem.

Let’s assume that you have the MLM product that everyone wants (not likely but it’s fun to dream) and you also have the skills to close your fair share of the sales.  Now let’s get you some people to talk to.  But not just any network marketing lead, targeted leads for your MLM business.

In the network marketing industry, we call them leads.  And MLM’ers are always on the look out for the best leads.  I’m going to let you in on a little secret. 

ALL LEADS STINK!

That’s right, all leads stink.  Let me explain further by saying that there are varying degrees of stinkyness but they all do smell like a dirty garbage can. Today is about how to get your hands on the right garbage can so that you won’t have to waste a lot of time.

There Are 3 Types Of Leads

Leads can be broken down into three different types:

• Demographic Leads – These leads are going to be your most basic type of lead.  Demographic leads are collected based on consumer characteristics such as age, gender, marital status, family size, education, geographic location, and occupation.
• Response Leads – These leads are collected based on a consumer responding to something.  The prospect may have filled out a survey, ordered a magazine, asked for more information on a product or something along those lines.
• Buyer File – A buyer lead is going to be collected based on what the consumer bought.

What you are marketing will determine what kind of lead you want to work with.  For instance, if you are marketing electricity with a MLM Company like Ignite Energy or Ambit Energy, then you may want to start with the demographic leads because your MLM service is only available in certain locations.  Let your product and your target market determine what the best lead is for you.

What To Look For In A Lead

There are a few things that you may want to know about your lead list and here is my list:

• How old is the file?  The older the lead the more disconnected phone numbers you will have.
• What did the person do to get on the lead list?  If the person was looking to get a free dinner at a local restaurant and had to fill out a survey to get it, then leave that list alone.
• Where did the list come from?  Did it fall off the back of a truck or was it compiled by a reputable company using sophisticated methods?

You may not get answers to all of your questions but based on their response you may get a feel for the type of person you are dealing with. 

Where To Get Leads

I would like to tell you that I have a great answer for where to get the best leads but like I said “All Leads Stink”.  However, the Internet is a great place to start.  Do a search for lead brokers or leads or something like that. If you can narrow your lead search to only prospects that have bought a product like yours, then get the buyer file.

How Much To Pay For Leads

Your lead costs will vary depending on the type of lead you want and the quantity you can buy.  Always ask your lead broker if you can have a sample file to test the quality of their leads.  You may not always get it but it doesn’t hurt to ask.  For the most part, you shouldn’t pay more than 25 cents per lead at least not while you are still testing your scripts and presentation.

Other Tips You Should Know When Buying Leads

Here are a few extra tips that you should know.  Don’t tell you lead broker that I gave you these secrets though

•  Don’t tell the lead broker that you are in a MLM or a network marketer.  Tell them you have a business that sells whatever product or service you have.
• Don’t buy a huge list of leads.  Most lead brokers will try to get you to buy 5,000 or more leads your fist time out.  This just tells me that they sell a crappy product and don’t expect you to buy from them again.
• Be ready to use your leads as soon as you get them.  Don’t let your leads sit around getting moldy, get on the phone.
• Keep track of your numbers.  You want to keep track of how many people you actually reach on your lead list, how many disconnects there are etc.  If you have a more than 10% disconnect rate, tell your lead broker.  In most cases they will replace the list at no charge.

Okay, that’s all that I can give you today on the subject of leads.  I hope this information helps you with your network marketing venture.  Until next time, have a great MLM day.

8 Days To MLM Sales

Day 1-Identify Your MLM Product

Day 2 -Identify Your Target Market

Day 3 -Create A Prospecting Script

Day 4 -Prepare A Presentation That Converts Prospects Into MLM Customers

Day 5 – Create A Closing Script That Eliminates Objections

Day 6 – Warming UP, Why Practice Makes Perfect

Day 8 – Putting It All Together For MLM Sale