8 Days To MLM Sales – Day 6,Warming Up, Why Practice Makes Perfect

What’s the most important thing to any network marketer?

 

Before you try to sell your MLM product or service, you must first be able to sell yourself.   In order to sell yourself, you have to have CONFIDENCE in your MLM company, your MLM product or service, and most importantly, in yourself.

 

Where Does Confidence Come From

 

For the most part, confidence often comes through having positive experiences.  Well for network marketers that could mean disaster.  With more than 95% of network marketers never making a dime with their MLM Companies, there had better be another way to gain confidence.

 

Confidence Is Knowing That You Can Do It!

Confidence Is Knowing That You Can Do It!

The good news is that you can also gain confidence by looking for a way to do something that you believe you can do.  The key is having the belief that YOU can do it.

 

 

 

 

One of my customers, who wanted to learn how to add 20-30 people a week into their network marketing business, felt reluctant to make cold calls.  Why?  Because he hated getting those cold calls himself.  I’m sure you know what I mean.  You pick up the phone after it rings just to hear a long pause, then some telemarketer comes on the line and asks for you by name (which they usually mispronounce) and then they try to keep you on the phone for as long as they can by talking so fast as to not give you a chance to say anything.

 

I mean, the very thought of making cold calls like that can be very humiliating to anyone.  But just because the majority of telemarketers seem to give all network marketers using the telephone a bad name, doesn’t mean you have to be afraid of making cold calls.

 

Boost Your Confidence And Your Sales

 

How do you get past the fear and move into a state of confidence?

 

Practice, practice, practice.  Think about someone who doesn’t know how to swim.  If you don’t know how to swim, you may have some fear when it comes to jumping into the deep end of the pool.  How do you overcome that fear?  First, you learn to swim and then you practice what you learned until you are confident enough to jump into the deep end.

 

The same goes for network marketing.  If you have never used the telephone before to make your MLM sales, you may be a little afraid of sounding like one of those pesky telemarketers.  But you don’t have to.  With the right prospecting script and some practice, you can be very confident in using the telephone and make as many sales as you want.

 

When you practice, you will become familiar with what to do by doing that thing enough times to know exactly what the results will be.  The fear stops (or at least subsides) when you take consistent action over time.

 

So practice your prospecting script and your closing script.  Know it backwards and forwards.  Memorize it

 

Can you imagine what would happen to your confidence, if every time you picked up the phone to prospect, you made money?

 

8 Days To MLM Sales

Day 1-Identify Your MLM Product

Day 2 -Identify Your Target Market

Day 3 -Create A Prospecting Script

Day 4 -Prepare A Presentation That Converts Prospects Into MLM Customers

Day 5 – Create A Closing Script That Eliminates Objections

 

Day 7 -Getting Targeted Leads

Day 8 – Putting It All Together For MLM Sales

Comments Off

Marcia’s Email Marketing Method And How To Avoid Her Mistakes

I received an very interesting email this morning that I would like to share with you.  It really displays how far some network marketers will go to find free leads for their business.  It really is a great example of what NOT to do.  Unless of course, you have nothing but time on your hands and you don’t mind wasting it.  Here’s what happened…

I checked my email this morning to see that I had gotten an email from what appeared to be a gal that is a member of my Mahjong group.  I thought that there might be another game coming up soon that I may want to join.

For those of you that may not know what Mahjong is let me give you a little background.  Mahjong is a game for 4 people played with tiles.  It’s similar to the card game “rummy” but it’s played with tiles that have Chinese characters.  You are probably more familiar with the solitaire version that you can play on your computer.  Our Mahjong group gets together a few times a month in order to play with other people that like to play the game.

What Does Mahjong Have To Do With Network Marketing

Well if you have something to sell that Mahjong players may be interested in, then I would have to say that there is a big connection.  So, I opened the email to see who when and where this game was taking place.  But instead, I read that Marcia lost 40 pounds after having 3 kids and wanted me to check out her diet blog and tell her what I thought of it.  Well, my first thought was that Marcia is a network marketer in real need of some education in the art and science of marketing.  And since I provide that sort of thing I should give her a call to see if I could be of any assistance.  Of course, she doesn’t actually leave any contact information on her website so there is no way to call her to even buy her product if you were so inclined to do so.

What Did Marcia Do Right

I don’t want you to think that Marcia totally missed the mark when she sent out this email to me and I can only guess to how many other people in similar groups.  Here are the characteristics of a typical Mahjong player:

  • 3 out of 4 will be women
  • Typical age will be 40-65
  • Most are or were blue collar workers
  • Most have children

For the most part there are very few men in our group and you know what happens when you get a bunch of women together in the same room.  Yep, they talk, share ideas, secrets, good books, recipes, and how they lost a bunch of weight.  So, Marcia wasn’t completely wrong to think that Mahjong players might be her target market.  However, she went about it all wrong.

What Marcia Did Wrong

It’s a lot easier to fix something when you know what went wrong, so let me share a few things with you that you may want to consider if you are looking for free leads like my friend Marcia.

  • Share your MLM product and your expertise only with people that are actively looking for a solution to a problem
  • Design a marketing strategy with your target market in mind (if you are targeting Mahjong players, then your strategy should be based on a face to face meeting while you are playing the game)
  • Make sure that your prospect can reach you for more information or to purchase more of your MLM product
  • Don’t lie or stretch the truth in order to create “hype”

Prospecting lottery by talking, emailing, calling random people is inefficient, unprofitable and frustrating.  Talking to people that have either asked you for more information or have done (or bought) something in the past that lets you know they may be interested in what you have is are far more effecient use of your time.  Trying to build your lead list with random people that don’t even qualify to buy your product is not a good way to build your network marketing business.  Remember, you can always make more money but you can never make more time.

Comments Off

Audio: Create A Presentation That Sells Your MLM Product

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click Here To Download [45 minutes 40MB]

I have written about how to create a presentation before in my 8 Days To MLM Sales Series – Day 4, Prepare A Presentation That Converts Prospects Into MLM Customers.  Today I want to provide you with an example of a presentation so that you can get an idea of how to create your own sales presentation. 

Why You Want Your Own MLM Sales Presentation

Let me explain something first though because I can hear some network marketers saying: “Amy, why do I have to create my own sales presentation to sell my MLM products or services when my company already has a presentation (Motel Meeting, Sizzle Call, Webinar, etc) that I can send my prospects to?”

That’s a very good question and my answer to you is – you don’t.  Really, you don’t have to create your own presentation, you can send your prospects to a presentation that your MLM company has put together.  But I want you to ask yourself something before you use that method.  Is my network marketing company’s presentation more about the product or the business opportunity and how effective is it at converting prospects into customers?

A sales presentation is about communicating the BENEFITS of your MLM product or service in a way that your prospects want your solution to theirproblem NOW.  I would like to say at this point that creating your own presentation will likely take a tremendous amount of work in order to get the sales presentation at a point where it speaks to your prospect.

The following is a little checklist that you may want to follow when you are preparing a presentation for your MLM product or service:

Does My MLM Sales Presentation…

  • Focus on the benefits of my MLM product/service as they relate to solving the specific problems of the prospect?
  • Includes a very brief background about my MLM company and only if it adds credibility to the MLM product or service.  (no one really needs to know when your network marketing company was founded and how much money they make)
  • Includes any responses to any probable objections or questions that may be going through the minds of my prospects?
  • Includes a powerful conclusion that clearly demonstrates the benefits my prospect will receive as a result of buying my solution now?
  • Get to the point quickly?
  • Contain a call to action so that the prospect knows exactly what is expected of them at the end of the call?

If you follow the guidelines that I laid out for you in Day 4, Prepare A Presentation That Converts Prospects Into MLM Customers and use the checklist above you will way ahead of most of your competition.  For an example of a sales presentation, listen to the audio/podcast at the top of this post.  I think you will find it pretty interesting and if you are a network marketer, you will get a few tips and techniques that you can use in your business right now.

If you would like to talk to either of the presenters on the audio presentation, you may reach Leland Kramer at 530-794-6800 and Amy Howard at 919-277-1684.




©Copyright ---- 2009