Archive for May, 2009
Creating A Relationship To Increase MLM Sales
Friday, May 29th, 2009The last time I talked about forming a relationship with the prospects that you collect using online methods by using an autoresponder. I realize that I didn’t go into enough detail about the why and the how to actually creating that relationship. So today I would like to take care of my mistake.
Why Create a Relationship 
The main reason you want to form a relationship with your prospect is so that they can get to know you. The better your prospect knows you, the more they will trust you. The more they trust you, the more they will buy from you. Using the Internet to find your leads (prospects) is great but you have to understand that leads (prospects) are actual people.
Increase MLM Sales
If you want to increase your MLM sales, the best place to start is to form a human connection, a relationship with the potential customer. Remember that there is at least one other person at the other end whatever piece of technology you decide to use. The great thing about technology is that it allows us to develop relationships faster and in greater numbers.
Let me give you a real world example of how forming a relationship can increase your network marketing sales. I have been student with On Stage Marketing for quite a while and I have followed the MLM trainings of Terry Duff and Gino Niccoli as a way to gain the necessary skills to grow my network marketing business. As a result, I have spent way more money than my original registration fee getting more advanced tools and such. I’m sure that I will spend even more money getting even more great information from them because of the relationship they have formed with me. If you have thought about getting started with On Stage Marketing, let me know, I can get you a discount that you may not be able to get elsewhere. (Sorry, shameless plug to get a sale, I know but I have to pay for this website somehow)
How To Form A Relationship
In order to form a relationship, you first have to have an introduction. When it comes to using the Internet, the introduction can be done in a number of ways. Someone may click on one of your ads, read an article that you have written, come across your website, or connected with you via facebook, twitter, or some other form of social media. The point is your prospect’s first look at you is the introduction. You may want to keep that in mind when you setting things up on the Internet.
After the introduction the connection between prospect and network marketer starts to form. This is where you may share some information about yourself, where you live, where you came from, who you are. The prospect reads what you have to say and they decide if they like what they see. Are you both on the same page so to speak.
For example: the prospect in on the Internet looking for, let’s say, a wrinkle reducer and they come across your ad that says something to the effect that what you have will remove 10 years worth of wrinkles in just 15 minutes a day. Wow, that’s a great ad and the prospect clicks on it (the Intro is done) now they read what you have to say. They see that you have helped many people to look younger and blah, blah, blah. But they like what they see, there is a connection.
Now is the time to start the relationship phase. They decide to go ahead and make an order or more likely, get your free report, or sign up for your newsletter. I say this because some people have to be exposed to something more than once before they make a buying decision. Anyway, the power to forming a great relationship is in your hands. If you provide your prospect with what they really want, they will keep coming to you for it.
Why Having An Autoresponder Can Increase MLM Sales
An autoresponder is a great marketing tool. Once your prospect has said they want to become your subscriber, they are giving your permission to contact them via email. With an autoresponder you can send follow-up emails at regular intervals. If you have a prospect that has to be exposed to something more than once before they make a buying decision, an autoresponder is the easiest way to stay in contact with them.
Sending emails with good content that your prospect wants will help to build a relationship with them. You build credibility, confidence and trust. The more your prospect trusts you the more they will buy from your. The best part about using an autoresponder is that it is all done automatically once you get it set up of course.
By using an autoresponder, (again, I recommend using AWeber) you don’t have to personally figure out who will buy from you and who won’t. The content that you send out will do that for you. If your prospect decides that you shouldn’t be in a relationship any longer, they just have to unsubscribe and that’s it. You don’t have to do anything.
Autoresponders can help improve your success significantly. Autoresponders will save you time, increase your effectiveness, keep you in touch with your subscribers, and ultimately increase your profits.
What Does Free MLM Training Really Cost
Thursday, May 28th, 2009If you are anything like I was, you went along month after month in your home based business, adding a person here and there. Doing everything your uplines and MLM companies said to do waiting for the day when success finally happened. After all they all said that it would. I just had to get out of my own way.
When you weren’t working your network marketing business, you were looking online for all the information you could find about how to grow your network marketing business. And if we were lucky we would pick up a few tidbits of information here and there that made sense and we would add another person or two into our MLM.
Or maybe if you were really like me then after looking online for all of the no cost information out there, you decided to get started with something a little more serious. So, you spend some money getting all of the CD’s and books from this guy or in my case guys that sounded like they knew what they were doing and your upline said they had the answer to their MLM success. (Really, I now have a whole wall of books and tapes to prove it). Even after all of this, I would continue to get the same dismal results in my network marketing business.
So how about a little ROI math?
How much have you made in the last 3 months? Don’t forget to subtract all of your expenses, the autoship, the gas to drive to and from your MLM meetings, etc. Take that number and multiply it by 4 to get your yearly income. Okay, since you are still in the process of creating some real momentum, lets actually double your number. (I like to be optimistic too) Now you have your return on your investment (ROI). How does it look?
Now imagine that you learn everything that I have learnt, and now share, which is how to add 20 to 30 people a week into your home based business. How much would that be worth to you and if you were doing that week in and week out? How does it look now?
So how much does that no cost education really cost? I can tell you from my own experience that it cost me about $20,000. That’s how much I spent doing everything that I was told to do from the so called experts in my MLM company. That was before I got some real education in how to actually market my MLM product.
Now before you go and buy every MLM training program available, I would like to give you a little advice. Make sure that the training program you choose is backed by a guarantee in writing.
So now you have a decision to make. Do you continue with the so called education that doesn’t cost anything (or does it?), or do you take the cheaper alternative and find MLM training and mentors that will guarantee your success?
Network Marketing Online – Creating A Relationship
Monday, May 25th, 2009If you are going to be marketing your MLM business using the Internet, there are a few things that you are going to need. I already spoke about having a good domain name in the Article “How A Name Can Increase MLM Sales” and now I would like to talk about how to build a list. Before we get into the mechanics of actually building a list, we should have a way to capture the prospects information and be able to follow up with them as well.
If you have been a network marketer for more than a week, then you should know that leads are your source of revenue. Without leads, you have no business. By far the best lead is the one that you generate yourself and if you are using the Internet as a way to reach more people to promote your MLM product or service, then you want to get yourself an autoresponder.
What Is An Autoresponder
An autoresponder is a system that can be used to send your leads (prospects) a series of emails at pre-defined intervals. Don’t worry they are not so technical that you should run away. There are some great autoresponder service companies available that want to make it easy for anyone to use. If you want to form a relationship with your prospects and help them to make a decision to buy your MLM product or service, then you want to be able to provide real value to your leads (potential customers).
One way to form a relationship with your prospects is to give them good content, advice or something that will make their lives a little better. You can do this by email. Provide your prospect with the opportunity to get something for free. It doesn’t have to be anything that costs you a lot of money to make. It can be a free report or a newsletter that gives great tips on the subject of your MLM product. I don’t mean your MLM product exactly, I mean the benefits of using your MLM product.
If you are going to be building a list of potential customers and sending them emails, then you definitely want to get yourself an autoresponder.
Which Autoresponder Is Right For You
The autoresponder that I use is called AWeber and I would highly recommend it to anyone. It will cost you about $20 a month or less if you prepay. The reason I love AWeber so much is because of their customer support. I was having a little technical problem with my autoresponder one day, so I sent them an email asking how to fix it, not thinking that I would hear back for a day or two, I went about my business. Someone from their customer support contacted me within 30 minutes and walked me through the problem I was having.
The best thing about using an autoresponder as a way to stay in touch with your prospects is that they are responsible for handling any SPAM complaints. That doesn’t mean that you can SPAM away, you still have to comply with the laws. But by using a big autoresponder like AWeber, you have an advantage because they have agreements with most of the email service providers that their emails will get delivered. This is because the other service providers know that email received from these autoresponder companies will, for the most part, not be spam, or at least not be unsolicited spam.
Even though I do recommend AWeber, you should do your own research and find the system that works best for you.
Can You Have More Sales, Too?
Helping over 57,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.
What’s Next For Network Marketing Online
The most important ingredient to having a successful online network marketing business is of course traffic. If you don’t have people visiting your website and giving you their contact information, your business will not go anywhere. Stay tuned because that’s where we are headed.
Want To Grow Your MLM Downline
Thursday, May 21st, 2009Listen; there are plenty of people that make it in their network marketing business. But I guarantee you that the leaders, the so called top dogs of the MLM companies are not using the same strategies and methods that they teach you to use. If you want to make the big dollars in your home based business, you had better get the skills that are needed to get the job done.
What skills you ask? Sales and marketing skills. There are some people that are natural born sales people and then there are people that have to learn the art and science of marketing. If you really want to grow a huge downline and actually make money in the network marketing industry, then you had better learn the skills and master the tools that will get the job done.
If you continue to do what your upline tells you to do, your mlm company will continue to grow but will yours? Think about this, would you go looking in the classified ads for a sales job that you don’t have any experience in doing? If you were an employer, would you hire someone for a sales position that doesn’t have any experience?
Then I ask you, why do we join a network marketing company where the money is in selling a product or service and we don’t have any experience in sales. And why do we ask anyone and everyone with a pulse to join our business without any experience? Because that is what our upline is teaching us to do. They say that they will teach you everything that you need to know to earn a good living from home but if that were true then why is there such a large failure rate in the network marketing industry?
Stop doing what your upline tells you to do and learn the art and science of marketing. Learn how to systematically add reps into your network marketing business. Once you learn how, you can grow any mlm business to any size that you want.
