Archive for February, 2009

Creating Your Network Marketing Prospecting Script

Friday, February 20th, 2009

Now before you go saying “I don’t need no stinking prospecting script” and tell me that you are just going to speak from the heart because you feel more comfortable doing that rather than taking the chance of sounding scripted, let me tell you the reasons that you do want to have a prospecting script for your MLM business.

 

Using A Road Map

 

First off growing a business, making a sale, whether you are a network marketer or you sell something more traditionally, is a journey.  Success doen’t just happen.  I want you to think of your prospecting script as your map to guide you through the prospecting process.  I want you to think of your prospecting script as an outline that you follow so that you will be consistent in your approach and to make sure that you will be better able to maintain your focus during each and every prospecting call that you make on your network marketing journey. 

 

“Winging” It

 

 I’ve heard that there are some network marketers that are more comfortable “winging” a prospecting conversation and there are some MLM company leaders that will actually tell you to just speak from the heart.  I was told the same thing when I got started.  And I have to tell you that it was scary.  I wasn’t comfortable talking to strangers in the first place and when you stack on top of that the fact that I didn’t know what to say, I can tell you that I wasn’t going to get vary far using that prospecting method.  The problem comes in, especially for the new network marketers, without a script, you could spend a lot of time trying to convince a prospect that they need to look at what you have.   But do you want to know a secret?

 

What The Heavy Hitters Do

 

The MLM Heavy Hitters all use prospecting scripts.  I know, I was stunned when I found this out.  But when you think about it, it makes perfect sense.  When you have a prospecting script and you have memorized that script, you come off as being smooth and you just exude confidence because you know exactly what to say and how to say it.  And while I will often come off of my prospecting script, I am always able to get back on course and complete my mission.  Just because you have a script doesn’t mean that you have to follow it exactly.  There will be times when you will got off of your prospecting script because that is just how the conversation goes but by using a script you can make sure that you do all of the steps necessary to qualify your prospect.

 

Objectives Of A Prospecting Script

 

So, what are the objectives of a prospecting script.  As a network marketer using a prospecting script, you first want to introduce yourself.   Your second objective is to provide an offer.  This is where you tell your prospect, what’s in it for them.  This is where you grab your prospects attention.  The next objective of your prospecting script is to provide your prospect with some value and benefits.  At this point you want to know if your prospect is interested.  The final objective of your prospecting script is to close it up.  This is where you get your prospects decision and get them to take action.

 

Winging It vs. Using A Prospecting Script

 

So let’s take a look at a network marketer that just wants to “wing” it.  They may feel that keeping everything loose and shooting from the hip is the best approach because they want to get a sense of the type of person they are speaking with.   So they may spend a lot of time talking about their MLM company and/or their product or service, pushing as much information on their prospect as possible.  Finally, the network marketer that “wings” it may actually ask for an appointment or they may just give the prospect some literature, dvd, brochure, or something along those lines.

 

Now, let’s look at a network marketer that is armed with a prospecting script.  When speaking with a prospect, they are able to maintain their focus and within 30 seconds, they know if they are speaking with the right prospect, then and only then, do they get the prospect to make a decision and take an action. And the best part about using a prospecting script is that the whole process will sound natural and not forced.

 

So my suggestion to you is to have a prospecting script by your side when you pick up the phone to make your cold calls.  Your results could amaze you but I know for a fact that you will be using your time more effectively and you won’t be wasting any of your time talking to the wrong prospects.   The best part about using a prospecting script is that your prospects will see you as an expert because they can hear the confidence in your voice.  Confidence comes with practice and with knowing exactly what to do and when to do it.

 

Don’t worry if you don’t have a prospecting script or the script you are currently using isn’t effective, developing an effective prospecting script takes skill and lots and lots of testing.  If you find yourself stuck, get some help.

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Are You Ready To Grow Your Network Marketing Business

Wednesday, February 11th, 2009
This is Amy again and before I share my next network marketing nugget of information with you that will have people chasing after you for information about your MLM business, I wanted to tell you a little about myself so that you know where I came from and how I got to where I am today.

 Have You Been Down This Trail?

 I’ve walked the trail of tears just like you probably have.  When I got started in my home based business, I was determined to make a 6 figure income from home just like the leaders in my company said they were doing.  I thought that was possible because my company provided training.  I didn’t have to have any experience in this network marketing at all.  In fact they said that it was better not to have any experience.
 
So I jumped in with both feet and worked my home based business full time.  At the time I was living off of my savings and using my credit cards to run my business.  I did everything that my MLM company leaders told me to do.  I bought the leads, they said to buy.  I used the script, they said to use.  I placed newspaper ads in papers all across the country.  I made a list of my friends and family, did the 3 foot rule, talked to everyone with a pulse and probably a few without a pulse.  If my upline said to prospect for 4 hours a day, I did it for 8, that’s how determined I was to produce a leveraged income. 

Is It Me Or The Training?

I did everything that I was told to do.  There was only one small problem.  After a year of busting my butt, I wasn’t any closer to producing a leveraged income with my network marketing business than when I started.  In fact after a year of doing what I was told, I was just about BROKE.  I mean it.  I knew that it would take some money and some time to get my home based business up and running the way I had imagined it but I was about 2 months away from being homeless.

It’s Do Or Die Time 
It was about this time I realized that I only had 2 options.  I could quit this whole network marketing thing and spend the next few years paying off the debt that I had incurred or I could find a way to make it work.
 
I really wanted to make my business work, so that is what I focused on.  But I knew that I was going to have to do something different than what my MLM company leaders were telling me to do.  I had already done everything they said so far and my results were pitiful.  It was time to get some real answers.  I needed to learn the Art and Science of marketing.
Becoming Empowered
 
The most powerful thing that I have learned about marketing is how to establish a relationship based on someone else’s needs, not my own.  Once I make it about helping others and making sure that they get what they need, want, or desire, I get what I want and need in return.
 
There is an underlining principle here, you can either fight it or seek to understand and use it to your advantage. This principle directly makes people do the things they do and understanding it will help you start to grow your home based business by fistfuls of cash.
 
Mastering this gives you the ability to attract people with a “want” for your product/opportunity. And shows you how to have your MLM product’s solution be the only obvious choice to get the benefits they want.
 
Are your ready to learn the Art and Science of marketing? 
 
Are you ready to learn the REAL strategies and methods that anyone, anywhere, can use to generate new prospects, new customers consistently?
 
I will show you how to have dozens of people every day looking for you to join your network marketing business and help them to fix whatever pain they have.
I’ll show you how to how to start adding 10, 20, even 50 people per week into your home based business week in and week out without fail.

This isn’t some pipe dream, hopes and wishes that you’re probably used to.  This is about marketing your business like a professional entrepreneur which is proven to work not only once, not twice, but EVERY SINGLE time.

Just one hour with me will get you access to the only training system in the country designed specifically for networkers that Guarantees $50,000.00 in extra income with your current network marketing company in less then 12 months. 
 
If you’re truly serious about growing your network markeing business to 6-figure-dom, I encourage you to call right away to learn more. I can be reached at:  919-277-1684
 
I have to be honest with you.  I am very serious about what I do and I only work with those that are serious about growing their businesses.  If you are truly committed to growing your business to 6 figures, then give me a call. 

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Getting Great Leads For Your MLM Product Or Service

Monday, February 2nd, 2009

Quite often when I am talking with other network marketers, they often ask me where I go to get great leads.  It seems that all of the top network marketers are able to pull people of out thin air and get them to join their business.  Is there some sort of secret to getting great leads?

 

I think it’s safe to say that the majority of network marketers hate to do anything that even remotely looks like cold calling.  It doesn’t matter if you call it prospecting either or if you have been telling yourself over and over “I love to prospect, I love to make cold calls,” it won’t make you want to pick up that phone.  I have spoken with many struggling network marketers and they often say things like “I don’t want to seem pushy” “I just wait for people to ask me about my product or service”  or “I don’t want to call people on the phone” 

 

Here’s the thing.  If you are in network marketing, you joined a MLM company, or you are in direct sales, you have to accept that prospecting, making cold calls, is part of the job.  In order to do this much hated task, you have to have leads.  So, where is the best place to get leads?

 

Generating Leads

 

What is the best way to generate leads to market your product or service?  Well if you listen to your MLM Company or your upline leaders, the first thing they will suggest you do is for you to sit down and write down the names of every single person you know.  The thought is that the average person knows about 200 people.  And like magic, you have just generated your first 200 free leads.

 

Most MLM companies like to tell you that you don’t have to have any experience to be able to make money from home.  So, they use this method to get you started on your prospecting journey.  The thought is that if you are talking to people that you already know, it will be easier for you to tell about your product or service.

 

It is a great technique for the beginning MLM’er because it gets you going quickly without any additional expense and if you talk to enough people on your list, you will probably get one or two of them to join your network marketing business.

 

More Free Leads

 

The second method that I used to get from my network marketing company was to use the three foot rule.  In this lead generating method, I was told to tell everyone within earshot about my business opportunity.  Just start up a conversation with someone by asking them what they do for a living and when they ask you what you do, that is your cue to talk about your home based business and try to get them to join in.  And like magic, I had all the free leads that I could possibly want.  All I had to do was get out more. 

 

Referral Leads

 

Another method that I was taught by my network marketing company was to ask for referrals.   In this lead generating method, I was told to use my friends, relatives, and anyone else that I knew or came in contact with if they knew anyone that might be interested in my network marketing opportunity.  You know what I am talking about don’t you?  Asking something like’ “Do you know anyone who is looking to make money from home?”   And like magic, I had another way to generate free leads.

 

Everyone Loves Free Leads Don’t They

 

Everyone loves the word “Free” so, what’s wrong with free leads?   I’m going to let you in on a little secret.  If you are generating leads even free leads: by writing a list of everyone you know, talking with everyone that you come within three feet of, or asking for referrals from those same people, you might as well be getting those leads straight from the phone book.  Here is the thing that I want you to get out of this.  If your prospect didn’t do something to indicate that they may have an interest in your product or service, then leave them alone.  You will only be wasting your time trying to convert them into sales.

 

The Results

 

It’s no wonder that there is a 98% failure rate in the network marketing industry.  After you spend your first three months contacting all of your free leads, you may have signed up a few people.  That is if you are lucky.  So, with all of the effort that you have exerted, you have made some money with your home based business.  You did make some money right?  My question is, are you any closer to producing a leveraged income with your network marketing business?  And, what do you do now that you have exhausted all of your free leads, do you spend countless hours trying to convince people that don’t want to be sold anything?

 

Purchasing Leads

 

Well, if you listen to your MLM Company and your upline leaders, you buy some leads.  After all, you made some sales with the free leads.  You can afford to spend all of the money you made on opportunity seeking leads.  You saved that money didn’t you?

 

I’m sure that your network marketing company leaders have some great sources for you to purchase leads from.  Leads of people that are looking for a home based business.  This starts to sound really great.  Why did they wait so long to tell me about these opportunity seeking leads?  Why didn’t they just tell me that there was ways to talk to people that are actually looking for a home based business?

 

Opportunity Seeking Leads

 

In this lead generating method, you are asked to spend anywhere from $2-$5 for a qualified opportunity seeking lead.  The lead companies selling these leads make them sound like getting people to join my network marketing company will be like picking sweet ripe fruit from the low hanging branches.

 

So, why is it that after I spend a ton of money on these supposedly great leads, I’m not any closer to generating a residual income than when I started?  To top it off, I am now in the hole financially.

 

What Went Wrong?

 

Why didn’t these leads work, what went wrong?  I can’t say for sure because I don’t know how these leads were actually generated.  Was the person actually looking for a home based business or were they looking for something else and had to fill out a survey in order to get that something?  I don’t know.  What I do know is that opportunity seeking leads are probably the worst leads that you could spend your money on.

 

To start with, some people looking for a money making opportunity are really looking for a job.  There are also some people looking for an opportunity that will jump from one opportunity to another without even giving the first one a real try.  As a result your retention rate will be very, very low.  Let’s face it there will always be a better looking opportunity out there.

 

Here is what I want you to get out of this section.  Stay away from opportunity seeking leads.  Stay far away; they are a complete waste of money.  I mean it.  I have purchased the double opt-in kind, the real time kind, the this kind, the that kind and I can safely say that they all stink.

 

What Is The Real Secret To Getting Great Leads

 

Actually, I don’t have enough time to get into the specifics in this article.  But if you truly want to know how to get great leads, then give me a call.   If you aren’t ready to pick up the phone just yet, then stay tuned to this blog, there will be more on this subject.  I promise that I will share the secret.

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