It seems like everyone wants to market their home based businesses using online methods now. And while I don’t blame them for wanting to use the Internet, it can be a bit of a technical challenge for some network marketing. With that in mind, I want to talk to you about cold calling.
I get a lot of people telling me that they don’t want to do any cold calling because it doesn’t work. I would like to take a closer look at cold calling with you and hopefully unravel the myth that cold calling doesn’t work, once and for all.
I’m sure that many of you have picked up the phone before and the person on the other end was trying to sell you something. You know what I mean. The phone company trying to get your business. What did you do? Did you immediately say “Not Interested” and then hang up the phone. Did you even hear what the person had to say before you said that you weren’t interested?
So, when I tell you that you have to cold call to grow your MLM business, you probably don’t believe me do you? I mean it’s pretty obvious that cold calling doesn’t work, when most people tell you they aren’t interested before they even have a chance to hear what you have.
Here is the thing. Cold calling can work if you do it right. The key to selling your network marketing product using the telephone is to call the right people in the first place. You have to “target” your audience. The best part of using the telephone to grow your MLM business is that it is the cheapest way to grow it.
Let me give you an example to bring home my point. Let’s assume that you are a network marketer with business that you work from home. What if I called you up one day and asked you “If I can honestly show you how to put 20-30 people a week into your business, week in and week out without fail, is that worth 45 minutes of your time to find out how to get that done?” You would probably have an interest in seeing how to do that, right? The reason is simple. It’s because I have identified you as my target market and you have a need, want, or a desire to know how to grow your home based business.
You can do the same thing with any business. Let’s say that I can help you to increase your gas mileage. So, first you want to identify your target market. Let’s go for SUV owners. Then we want to get their attention in under 30 seconds. So, let’s ask the question: “If I could honestly show you how to increase your gas mileage by as much as 30%, would that be worth 15 minutes of you time to find out how to get that done?” Finally, you want your prospect to take action and go to your presentation.
So let me ask you again. Does cold calling work? It absolutely works. Now I have to admit that it may not be the most glamorous way to grow your MLM business but it can be the cheapest way to grow your business and still get results. I still pick up the phone everyday and make cold calls in my business. I have to tell that I wouldn’t still be doing it if it wasn’t an effective way to grow a business.
What does cold calling really look like when it’s done right?
Let’s assume that you can easily go through about 50 targeted leads in an hour. Targeted leads, by the way, that only cost you somewhere in the neighborhood of 20 cents each. So, let’s get enough leads to be on the phones for 2 hours. What’s that going to run? Only $20. Now let’s say that we only close 20%. So, we could close 2 people by working the phone for 2 hours and $20.
Would you say that cold calling is a lot cheaper and a lot faster than driving all over creation and chasing people around trying to convince them to just take a look at what you have?
Is Cold Calling Duplicatable?
I get a lot of people asking me if what I do is duplicatable. I think that is a great question. If what you are doing is working, are you going to share that with your downline or make it another MLM secret?
You’re going to share, right, because you would be silly not to. So, do you think that you could give your people a script that works (maybe even practice it with them) and tell them exactly what kind of leads you are using? Do you think you could do that? Of course, you could.
Can you imagine that you had a huge downline and all of them were dialing targeted leads every day and they were closing 20%. How many people could you be adding into your business week in and week out without fail?
